News and Analysis
Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…
Pursuant Health, Vistar Media Look to Change How Brands Connect In-Store
In a move that could impact the way marketers connect with more than 30 million shoppers inside physical stores around the country, Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory.
Commentary
Why Hyperlocal Marketing Will Best Gamification
Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.
Latest Posts
5 Signs That It’s Time for Your Hyperlocal Company to Pivot
The majority of hyperlocal startups will pivot at least once in their lifetimes. Many will pivot two or even three times. But as a founder who’s looking to steer his or her company in the right direction, it can be difficult to determine whether to keep plowing forward with an original concept or go a new direction. Here are five signs that it’s time for your hyperlocal startup to pivot, from industry leaders who’ve been there before…
#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail
In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…
Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car
“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technology… Google Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…
Shopkick, iBeacon and the Future of In-Store Tech
Thanks to a number of new technologies — namely, Bluetooth LE and Apple’s iBeacon protocol — in-store location is entering a new phase in its maturity. There are still a number of wrinkles in the technology to iron out — first and foremost, making it work across devices — but the new generation of beacons solve many of the issues that have traditionally limited in-store tech. Here’s where we are and what to expect…
ARLnow Expands to Third Community in Metro D.C. – Reston, Va.
Independent hyperlocal publisher Scott Brodbeck has launched a third digital news publication in the suburbs of metro Washington, D.C. His new RestonNow serves a thriving, nationally recognized planned community that was built from scratch on farmland in Northern Virginia’s Fairfax County…
Street Fight Daily: The War For Delivery, Facebook and Small Businesses
A roundup of today’s big stories in hyperlocal content, commerce, and technology… In War for Same-Day Delivery, Racing Madly to Go Last Mile (New York Times)… The Future of Facebook Ad Revenue: Small Businesses (Mashable)… Nordstrom Will Use Pinterest To Decide What Merchandise To Display In Stores (Business Insider)…
Study Finds That Facebook Ads May Bolster Paid Search Performance
A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded partly by Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad…
iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind
The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing…
New Hires and Openings at Neuhoff Media, Google, Stephens Media, Foursquare and Clinkle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Red Wing Publishing, Ballantine Communications, VendaAsta, Leaf, and Yelp.
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