News and Analysis
Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…
Commentary
How Important Is an Exit Strategy for Hyperlocal News Startups?
“I don’t know a single startup business outside the indie news space that doesn’t articulate its exit strategy up front,” said Rusty Coats, who has created curricula for community news trainings in the Block by Block and Investigative News Network (INN) communities. “That sets the path for growth and helps set benchmarks for success.”
Can Businesses Use Hyperlocal to Leverage Customers’ Politics?
There has been significant coverage about the differences in Democrats and Republicans, but to date there hasn’t been any analysis on real world activities associated with political affiliation. From grocery stores to restaurants, from retailers to gas stations, voting Democrat or Republican plays a part in which establishments we step foot in and which ones we don’t…
A Quick Guide to SMB Success on Mobile
Less than 5 percent of local businesses have a website optimized for mobile devices. In some cases, a company’s site isn’t even “findable” through searches on mobile devices. Worse, consumers, when they do find the local business’s website, can only see a desktop-specific version. Here are a few tips to help demystify mobile for business owners and help them get started right away…
Latest Posts
Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Just Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and Others( New York Times)… Jim Brady will leave Digital First Media(Poynter)…
Walmart.com VP: For Consumers, The Digital Divide Does Not Exist
In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company’s digital and physical assets…
Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…
LivingSocial Sells Remaining Assets in Southeast Asia for $18.5M
Three months after selling its Korean deals business TicketMonster to Groupon, LivingSocial has divested the remainder of its assets in Southeast Asia. The company announced Tuesday afternoon that it has sold the its assets in Thailand, Malaysia, Indonesia, and the Philippines to iBuy, a Singapore-based ecommerce company, for $18..5 million dollars in cash.
With New Product, ReachLocal Looks to Turn the Corner on SEO
ReachLocalAmong the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary marketing tool. But ReachLocal is looking to assert SEO’s continuing relevance and lasting power with its new product, ReachSEO…
Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives
Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…
5 Platforms to Send Consumers Visit-Triggered Mobile Surveys
The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase…
Street Fight Daily: More Departures Hit Clinkle, Square Accepts Bitcoin
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
… More Exec Departures Hit Payments Startup Clinkle (Recode)… Square’s Online Marketplace Starts Accepting Bitcoin(GigaOm)… Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users (TechCrunch)…
After Bust, LivingSocial Looks to Boom Again
LivingSocial isn’t quite the rocketship it was a few years ago. But, after a year of pulling back, and with a change in leadership in the works, the company is looking for a second wind. Street Fight recently caught up with Doug Miller, chief revenue officer at LivingSocial, to talk about where the company went wrong, how it plans to get back on track, and what wave it looks to ride next…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation