News and Analysis
Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers
Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.
Commentary
The Localization of the Enterprise
Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…
Facebook Nearby and the Mobilization of Local
At long last, Facebook has made a serious move in the local space, and Nearby now recommends local businesses based on your friends’ likes and check-ins as well as your proximity to general business listings. I can’t think of a better or a more timely summation of what’s happened in local search during the past year…
Is Facebook Local’s Waking Giant?
“Google is the best advertising product in the history of the world… because it’s like advertising at a store,” Business Insider CEO Henry Blodget said recently. “Facebook, meanwhile, is like advertising at a party.” But despite Google’s user-side advantages here, Facebook could have an edge in SMB engagement…
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Niche Site CHARLIE Goes Big With Underwriter Le Creuset
After an initial stint doing publicity in the movie industry in Los Angeles, Caroline Nuttall migrated to Charleston, S.C., and fell “head over heels” for its “beauty and progressive culture.” She expressed her passion for the city by creating the local digital magazine CHARLIE, whose words, images and design capture the many faceted, old-new richness of her publication’s namesake. Here Nuttall tells Street Fight how she navigated CHARLIE to new revenue streams, including an underwriting partnership with national cookware maker Le Creuset.
Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s “Nearby Friends” Feature Aims for More Offline Connections (Recode)… Twitter’s New Ad Unit Is A Huge, Huge Deal. Here’s Why (Forbes)… Citymapper Just Got Off the Funding Bus and Is Now $10M Richer (VentureBeat)…
Recent Studies Show Mobile’s Broadening Reach
The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…
Case Study: Frozen Yogurt Chain Integrates Payments Into Mobile App
No clear frontrunner has shown up in the mobile wallet space, and businesses like Orange Leaf Frozen Yogurt are tired of waiting for one to appear. Instead of utilizing an existing mobile payment platform, the frozen yogurt chain is rolling out its own mobile wallet as part of an update to its iPhone and Android app. When its mobile payments solution debuts this summer, Orange Leaf customers will be able to pay for purchases with their smartphones at the POS…
Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)… Zuckerberg: Facebook Graph Search Is ‘A Five-Year Thing’ (SearchEngineLand)… Seamless Delivers Tips Agreement (WSJ)…
In Run-Up to IPO, Yodle Makes Its Bet on Local Marketing Automation
Last week, the Wall Street Journal reported that local marketing firm Yodle was shopping for banks to underwrite a potential public offering. In an interview with Street Fight, Court Cunningham, chief executive at Yodle, declined to comment on the reports, but talked about the the evolution of the small business marketing space, the rise of local marketing automation, and the subsequent push by these companies to bundle services into an integrated product…
Microsoft Research Project Tells You What a Neighborhood Is Thinking
HereHere, which launched earlier this year, profiles the 42 neighborhoods in New York City by collecting publicly available 311 data to reveal the most talked-about issues in the boroughs. By entering their zip code, a user can interact with an animated map displaying the neighborhood’s statuses, seeing updates like “delighted” or “uncomfortable.”
Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 
Twitter Embraces Its Data and Buys Gnip (GigaOm)… Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)… Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)…
Facebook’s Levy: ‘No Singular Event’ Triggered Decline in Businesses’ Organic Reach
According to multiple reports, the social networking company has “slashed organic page reach,” reducing the number of users which can see a business’s photos, posts, and updates. In a wide ranging interview with Street Fight, Dan Levy, director of small business at Facebook, talks about the decline organic reach for businesses, the evolving relationship between marketer and consumer, and the company’s unique challenge of managing 25 million business clients…
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