Commentary
Geo-Intent: Going to Where the Puck Will Be
So what can make a business geo-disruptive? Beyond location awareness, it is far more important to know where a person is headed and his needs and wants at the destination. Let’s call this “geo-intent.” For the geo and mobile world to move towards its promise, web designers should be focusing more on creating engaged, opt-in behavior, and gaining robust information on geointent. With better information on geo-intent, solutions can be well targeted, and privacy concerns are more likely to fade…
Legacy Media’s ‘Agency’ Business: Just More Brand Extension?
When we clear aside all the hype, legacy companies with “agency” offerings are just creating clutter in the marketplace without offering anything of substantial new value for merchants. Media companies are far too busy playing defense to consider offense, and defense always includes copying what the other guy across town is doing…
How Local Sites Can Win the War on Fake Reviews
This week Edmunds, the auto and car dealer review site, announced that it had settled a lawsuit it had filed against Humankind, a firm accused of submitting fake reviews for a fee to about a dozen review sites on behalf of businesses. Humankind was accused of creating fake user accounts and attempting to submit glowing reviews of their clients’ car dealerships. Here are some methods for to your site or app that will catch a high percentage of fake reviews…
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Revived EveryBlock Looking to Work With Community News Sites
EveryBlock is back in business under its new operator, Comcast. Re-launched in Chicago last January and in Philadelphia in August, it will be expanding to five more cities this year. Here, Comcast Local Media Director Paul Wright defends the old EveryBlock, and details new features of the resurrected data aggregator…
Street Fight Daily: California’s ‘Yelp Law,’ Apple Pay and Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… California Protects the Right to Yelp Without Penalty (Washington Post)… What Apple Pay Means for Marketers (AdAge)… Guardian Space & Guardian Membership, Playing the Physical/Digital Continuum (Nieman Journalism Lab)…
Signpost Adds Payment Integration as Small Business CRM Market Grows
Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…
Ecommerce Retailer Indochino Ventures into Brick-and-Mortar
Indochino, a Vancouver-based apparel brand that made its name selling custom suits online, opens its first permanent retail showroom in New York today in a move that builds on a series of pop-up shops that the apparel maker has hosted in cities across the country for the past few years. It’s just the latest in a series of ecommerce firms to invest in brick-and-mortar retail…
Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… MasterCard CMO Talks Brand Transition From Credit Cards to Wearables (AdAge)… Source: Apple Set to Acquire Path in an Attempt to Bolster iOS Social Cred (Pando)… Mobile Retail Passes the 50% Point, Tops Desktop (MediaPost)…
Pinterest’s Plan to Win Over Small Businesses
Four year-old scrapbooking site Pinterest has managed to succeed where many other social media — from Path to Google — have failed. In an interview with Street Fight, Joel Meek, who heads up the company’s small business efforts, discusses the role be believes the company can play an local discovery engine, and why its uniquely positioned to help small businesses reach users in the earliest stages of the purchase process…
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