News and Analysis
SPB Now Stands for “Serve People Better”
Everyone loves a holiday miracle story! And that may be the turnaround of SPB, which took over a wide range of struggling brands. The abbreviation stood for “Steak, Pizza, and Beer,” but Josh Kern, the CEO, is now committed to changing its meaning to “Serve People Better.” That’s what he aspires to do with the […]
GumGum’s Grimace: The Ads that Stole Christmas
Forget privacy issues. Re-targeted ads are in cahoots with the Grinch, stealing the joy of surprise from Christmas. Nobody can be blamed when opening up a gift and thinking, “Now where have I seen that before? Oh yes, ads for it were sprayed across all my social-media accounts and everywhere I went on the Web.” […]
BUST: The Party is Over for Party City
Although we’d love to keep things festive and bright this holiday season and report just on future trends and greatest hits of 2024, the sad reality is that some retailers can’t keep the lights on. According to CNN, Party City is the latest retailer to announce that it is closing all its stores and going […]
Latest Posts
To Scale or Not to Scale? 10 Factors for Brands to Consider
Multi-location (MULO) brands are complex and sometimes filled with risks. In the retail sector alone, more than 3,000 stores have closed so far this year. However, establishing a brand in one region and scaling it to multiple geographies (sometimes even global) can be very profitable in the long run. But with that complexity comes a wide […]
What’s Driving Growth in the $100 Billion Retail Media Market?
The battle over consumer data privacy has taken center stage for much of 2023, with technology giants like Google and Apple leading the charge in implementing stricter regulations. While primarily designed to protect user data, these measures have already created a unique opportunity for a rapidly growing segment of the digital advertising world — retail […]
Informing the Agency 2024 Marketing Plan
Ever wanted an inside peek at what your agency competitors are doing? Curious if you’re spending too much time managing accounts compared to other agencies? Wondering if your pricing structure compares to the competition? We’ve got those answers for you (and more!). WordStream by LocaliQ released its popular State of the Digital Marketing Agency report […]
Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]
Retail Media – Is Fun Dead?
Retail media has recently claimed that the fun has been sucked out of shopping. The move to online commerce, the death of some big brands, staffing and service shortages, shopping mall vacancies, and supply chain issues have all impacted the habits of consumers, who used to view shopping and dining as a fun group activity […]
Multi-Location Retailers React to Amazon Prime Big Deal Days
Just when you thought the holiday shopping season couldn’t start any earlier, Amazon has upped the ante. The e-commerce behemoth’s decision to hold another Prime Day-like promotion more than two months before Christmas is upending the traditional sales calendar and pushing other retailers to start offering holiday deals earlier in the season. Walmart, Best Buy, […]
Marketing Agency Perspective: Improving the Franchisor-Franchisee Relationship
The relationship between a franchisor and a franchisee is … unique. Given the franchise business model and the fact that a franchisor is in a relationship with hundreds or thousands of franchisees, it’s especially important to nurture a better corporate and franchisee relationship. Here are five ideas to do just that, from a franchise marketing […]
Times are Changing: Meta’s AI-Powered Features Bring In New Era for Advertising Tech
In a move that could potentially reshape the adtech landscape, Meta has announced its latest foray into the world of artificial intelligence for advertising. The company formerly known as Facebook is set to roll out a suite of new generative AI features that can create ad backgrounds, expand images, and generate multiple versions of ad […]
Put a Pin in It: The Definition of a Place is Transforming
Domino’s just launched a new product (and is running campaign ads), enabling consumers to have pizza and other treats delivered wherever they “drop a pin.” It’s aptly called Pinpoint Delivery™. The definition of a “place” is transforming. Pre-Internet, it was simply a physical brick-and-mortar location. You went to those places to shop, dine, stay, meet, […]
BOOM: The Designer and Basic Milkshake
Despite many consumers’ focus on healthy and lactose-free beverages, a new MULO (multi-location) trend is picking up steam (or should we say whipped cream?). Milkshakes first came on the scene in 1885, and were made with booze. Ironically, the boozy milkshake is now having a moment again! In 1922, Walgreens began serving milkshakes and the […]
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