News and Analysis
How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’
Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.
Commentary
Is Facebook Paper the Wake-up Call Publishers Need?
Media companies and publishers need to take a page from Facebook and other fast-moving digital properties. These digital entities are giving readers what they want while using what they know about users to “make a killing” with ads. Publishers who were virtually sidelined by these digital powerhouse companies can now get back in the game by adopting a Zuckerberg move: creating the right conditions and culture…
Phone Leads for Local Businesses: The Unsexy Cousin of the Click (Part II)
Beyond bringing in big leads — and SMBs paying handsomely for them — call monetization will be compelled by something else: Opportunity cost. We forecast call volume to SMBs to explode (65 billion by 2016) as a result of increasing mobile usage trends. That’s going to mean a whole lot of calls to answer…
Why Mobile Marketing Needs to Evolve Past Physical Location
In order for location targeting to be effective, marketers must think beyond just physical location or proximity to their store. It means moving beyond the traditional mindset of ‘who’ you are trying to reach to include ‘where are they,’ ‘what are they doing,’ ‘what are their interests’ or even ‘what might their intentions be,’ based on past behavior…
Latest Posts
Street Fight Daily: Uber’s Smear Tactics, Groupon Buys (Other) Swarm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Executive Suggests Digging Up Dirt On Journalists (BuzzFeed)… Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile (TechCrunch)… U.S. Mobile Payments Market to Boom by 2019, Research Firm Says (New York Times)…
Pay-Per-Call’s Role in Improving Marketing ROI
Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to better manage a campaign once launched, as well as how to evaluate potential solutions providers…
The Democratization of Local Commerce and the Future of Physical Exchange
While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in the stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy…
Street Fight Daily: Airbnb’s Print Magazine, Yik Yak Eyes Big Round
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Airbnb Introducing Print Magazine, Pineapple (New York Times)… Yik Yak Is Close To Closing On Roughly $75 Million (TechCrunch)… Uber and Spotify Are Partnering (Recode)…
Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?
It was never a question of if, but when. Anyone tracking the retail industry knew the day would come for Amazon to open… ahem… a brick-and-mortar storefront. Now Amazon’s familiar slanted smile logo will hang from a shingle in Manhattan right down the street from Macy’s flagship Herald Square store, just in time for the […]
Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption
More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.
LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook
On the show: Bionym pioneers wearable payments; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall. Our resource of the week looks at the impact of Apple Pay on Whole Foods…
Street Fight Daily: Google Kills The Carousel, Facebook’s Local Ambitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears (Search Engine Land)… Facebook’s New Privacy Rules Clear the Way for Payments Push and Location-Based Ads (Recode)… Can Tech Companies Solve Their Temporary Labor Problem? (Pacific Standard)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation