Street Fight Daily: Airbnb’s Print Magazine, Yik Yak Eyes Big Round

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

 airbnb-new-logo-belo-feeldesain6Airbnb Introducing Print Magazine, Pineapple (New York Times)
Following in the footsteps of other digital brands like CNET and WebMD, Airbnb is getting into the print magazine business. Airbnb will formally unveil its new quarterly magazine, Pineapple, named after the fruit that was a symbol of hospitality in colonial New England.

The Democratization of Local Commerce and the Future of Physical Exchange (Street Fight)
Steven Jacobs: While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy.

Yik Yak Is Close to Closing on Roughly $75 Million (TechCrunch)
Only a year after its launch, the app is now close to closing on roughly $75 million in new financing, according to several sources with knowledge of the company. Ultimately, founders Tyler Droll and Brooks Buffington want the company to turn the service into a hyper-local news source.

Sponsored Post: Pay-Per-Call’s Role in Improving Marketing ROI (Street Fight)
Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper covers insights into creating, running an evaluating an effective pay-per-call campaign.

Uber and Spotify Are Partnering (Recode)
Uber and Spotify are linking up: The ride service is adding a new feature that will let the music service’s subscribers control the music that plays inside their cars. People familiar with companies’ plans say they’ll announce the partnership on Monday.

Why Techcrunch’s Former Editor Ditched Tech For Hyperlocal News (GigaOm)
Eric Eldon, who ran TechCrunch with Alexia Tsotsis until resigning last January, has joined Andrew Dudley, the creator of a blog about some of San Francisco neighborhoods. Eldon has been named co-founder after helping the blog rebrand as “Hoodline,” and he’ll be implementing ideas to build it into a sustainable business.

Merchants Get PayPal, Square Loans to Ready for Holidays (Bloomberg)
Across the U.S., small businesses preparing for the most lucrative time of year have found a new source of capital: digital-payment providers PayPal and Square Inc. The companies have extended more than $275 million in financing to about 40,000 merchants over the past year.

Foodpanda and Delivery Hero Acquire Companies From Each Other In India, Mexico, And Latin America (TechCrunch)
Competing food delivery apps Foodpanda, which is backed by Rocket Internet, and Delivery Hero have made a series of deals, acquiring companies owned by each other in India, Mexico, and eleven Latin American countries.

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