News and Analysis
Cheetah Digital Acquires Stellar Loyalty
The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.
Commentary
It’s Official: The Newspaper Industry Has Given Up on Newspapers
In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures. The decisions by Gannett, E.W. Scripps and Tribune to divide their once “synergistic business models” into separate and very distinct businesses indicate that we are now at the beginning of the end-of-the-end for this industry…
Mobile Local Apps: To Bundle or Not to Bundle
Facebook last week made the contentious move to force its iPhone and Android app users to “fast switch” to the Messenger app for all future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one…
The Impact of Google’s Local Update Is Still a Developing Story
Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal…
Latest Posts
Street Fight Daily: Zomato Buys Urbanspoon, Ford Opens Dashboard
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Zomato Food Portal Buys Urbanspoon to Expand in U.S. (Businessweek)… With Applink 3.0, Ford Lets You Choose Your Navigation App (GigaOm)… 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective (Street Fight)…
Marsh Supermarkets Brings Beacon Messaging to Apple Watch
Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…
Street Fight Daily: Apple Watch Meets Beacon, Foursquare’s Uncertain Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…The New Foursquare: People Are Checking In, But They May Not Be Staying (New York Business Journal)… Google Results For “Car Insurance” Could Look Different Very Soon (Search Engine Land)… Shopify Preparing for Dual U.S.-Canada Initial Public Offering in 2015 (Wall Street Journal)…
6 Platforms Merchants Can Use for Real-Time Customer Interaction
New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…
Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Line Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…
Infographic: Here’s How National-to-Local Gets Done
You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation