News and Analysis
Street Culture: Synup Culture in the Chaos of Super-Fast Scale
Kevin Clark is pulled in a lot of different directions these days: having joined digital knowledge SaaS company Synup less than a year ago, he’s trying to hire lots of new employees, he’s in charge of business logistics on which he’s not necessarily an expert, and his boss might call him at any moment.
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Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…
Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…
Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting
While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…
Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…
Amazon and Yelp Want a Piece of Online Ordering — Here’s Why There’s Still Hope for Startups
A wave of consolidation in the food ordering industry has reignited the race to capture a $70 billion sector. But as market leaders go public and other firms barrel in on the industry, is there still room for younger companies to grow? CEO Matt Howard at EatStreet, one of the largest remaining independent ordering firms, thinks so.
5 Tools for Generating Personalized Video Ads
Hyperlocal technology is enabling businesses to go beyond the 30-second television spots most consumers are used to seeing, with personalized online videos ads that can be targeted by customer location and demographic to drive conversions and new acquisitions. Here are five online video advertising platforms that businesses of all sizes can try…
Street Fight Daily: Google Buys Softcard, GrubHub President To Exit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Strikes Mobile Payments Deal With Big Wireless Carriers, Buys Softcard Technology (Recode)… GrubHub’s No. 2 Heading For The Exit (Crain’s Chicago Business)… Thumbtack Adds Big Name Design And Engineering Execs To Oversee Big Growth (TechCrunch)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation