News and Analysis

News & Analysis

ZypMedia Opens Up Programmatic Video for Local Advertisers, Focusing on OTT

by Anna Kramer Share this  
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For local advertisers looking to access cutting-edge marketing technology, programmatic advertising company ZypMedia promises the full package. Over the last year, the company has set its sights on OTT, which has garnered strong interest from both local advertisers and publishers hoping to capture the attention of streamers.

News & Analysis

Street Fight Daily: Amazon Go Has Competition, In-House Marketing: It’s Complicated

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING… Zippin Is the First Amazon Go Rival to Open an Automated Checkout Store… As Brands Move Marketing In-House, Agencies Push Back… How Server-Side Bidding Can Hide Pricing Tricks…

News & Analysis

Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

by Joseph Zappa Share this  
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The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.

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Streets Ahead

The Year in Local Search: A Timeline of the Top Stories of 2014

by Damian Rollison Share this  
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The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…

Commentary

Lessons Learned From the Call Analytics Trenches

by Manpreet Singh Share this  
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It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…

Commentary

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

by Todd Bairstow Share this  
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Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

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Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

by The Editors Share this  
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In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success…

News & Analysis

Openings and New Hires at GrubHub, Boostability and Delivery.com

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Time Inc., Green Banana SEO, Cox Target Media, and MLive…

News & Analysis

LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales

by Asif Khan Share this  
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On the show: Beijing Municipal Administration launching wearable transit passes; Smartstones touch; Branch Out launches digital detox movement; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; Mattel and Google are bringing back the Viewmaster…

News & Analysis

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…

News & Analysis

Bing’s Stefan Weitz Thinks Search Is About to Change Dramatically

by Steven Jacobs Share this  
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The company’s director of search believes an explosion of passive data will reshape the search business, creating new ways for consumers to find local information and forcing the industry to rethink one of the most successful business models from the Internet-era…

News & Analysis

Community News and the Long Game: An ‘Indie’ Makes a Case for the ‘One-Off’

by Tom Grubisich Share this  
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Community news has a decade-plus of digital publishing experience, but it’s not yet clear which kind of community platforms will be winners. New Canaanite founder Michael Dinan has many perspectives on the issue…

News & Analysis

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

News & Analysis

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

by David Hirschman Share this  
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While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…

News & Analysis

4 Hot Startups Using Big Data in Local Contexts

by Steven Jacobs Share this  
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Technology companies, both big and small, are creating new ways for marketers and consumers to connect locally. These startups, who will be speaking at the Local Data Summit next week, are using local data to reinvent the way we travel, market and even park…

News & Analysis

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…

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