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Street Culture: Adcellerant Won’t Take Your Coffee Away

August 31, 2018August 30, 2018 by April Nowicki

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Adcellerant has been on Inc.’s Best Workplaces list for the last two years and ranked as the No. 2 best place to work in Colorado for a medium-sized company this year by the Denver Business Journal. The company was founded in 2013 and currently employs about 40 people.

News & Analysis

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

August 30, 2018August 30, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

News & Analysis

Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out

August 29, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…

Commentary

For Facebook (And Others), Small Businesses Aren’t the Focus

February 23, 2015February 27, 2015 by Scott Barnett

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Facebook’s decision to throttle organic reach has drawn ire among the small business community, and led some in the technology industry to question its future. The company is making very clear that the consumer is its real focus…

Commentary

How Small Businesses Can Nail Social Marketing

February 20, 2015February 27, 2015 by Jason Richelson

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A strong social media presence can be a hugely powerful tool for any small business. With even a limited amount of time and effort you can create new opportunities for customers to engage with or discover your brand and strengthen your relationships with your target audience…

Streets Ahead

The ‘Five Places’ Method for Manageable Local Marketing

February 18, 2015March 7, 2019 by Damian Rollison

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It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…

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News & Analysis

Street Fight Daily: Yelp Expands Platform, Waze Sells Ads

March 25, 2015March 25, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…

News & Analysis

How Packaged Goods Companies Use Location to Market on Mobile

March 24, 2015November 2, 2015 by Annie Melton

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The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…

Commentary

Lessons Learned While Building a Hyperlocal Startup

March 24, 2015May 22, 2015 by Nick Hughes

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I recently asked our sales team what they thought about serving the local market. I drilled down on what it’s like to build a hyperlocal company in today’s ever-connected world and how to best handle the inherent challenges of this unique customer base…

News & Analysis

#LDS15 VIDEO: Payments, Panels, and the Push for Mobile Attribution

March 24, 2015 by April Nowicki

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Offline attribution has become one of the defining challenges of the mobile advertising industry. Consumers are often using their devices to purchases in stores — not online — creating a measurement headache for brands and media buyers.

News & Analysis

Street Fight Daily: Foursquare Partners With Twitter, Amazon Eyes Hotel Business

March 24, 2015April 23, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Twitter and Foursquare Just Struck a Deal (Fortune)… Amazon’s New Hotel Business Begins to Take Shape (Skift)… Mobile Will Account for 72% of US Digital Ad Spend by 2019 (eMarketer)…

Commentary

How Multi-Location Brands Can Dominate Local SEO

March 23, 2015March 24, 2015 by Rob Reed

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There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

March 23, 2015April 23, 2015 by Tom Grubisich

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Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires

March 23, 2015March 23, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…

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