News and Analysis

News & Analysis

Street Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as Fast as Mar Tech

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Furthers Embrace of SMBs with Storefronts… Ad Tech Now Expanding at Half Rate of Mar Tech… How Restaurants Are Using Big Data to Boost Loyalty and Stay Competitive…

News & Analysis

Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…

News & Analysis

Behind Applift’s Rebrand, a Shift Toward Engagement

by Stephanie Miles Share this  
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It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.

Commentary

Commentary

5 Ways Starbucks Turns a Global Business Into a Local Brand

by Mohannad El-Barachi Share this  
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When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…

Streets Ahead

Google’s Cities Initiative and the Ownership of Local Data

by Damian Rollison Share this  
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Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

Commentary

5 Ways You’re Doing Mobile Wrong

by Michael Baer Share this  
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For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…

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News & Analysis

How Brick-and-Mortar Brands are Using the Apple Watch

by Steven Jacobs Share this  
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The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

News & Analysis

Street Fight Daily: Foursquare’s New Sales Force, Consolidation at the Counter

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Beefs Up Sales Team (MediaPost)… Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO (Recode)… Apple Maps Now Using Wikipedia, YellowPages Group of Canada & Dianping As Data Sources (Apple Maps Marketing)…

News & Analysis

Here’s How Reserve Plans to Make the Dinner Bill Disappear

by Annie Melton Share this  
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We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?

News & Analysis

Openings and New Hires at Dex, Block Communications and Verve

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Medallia, MultiView, Tiger Pistol, Degreed, and many more…

News & Analysis

LBMA Podcast: Foursquare’s PinPoint, RetailNext, and Urban Airship

by Asif Khan Share this  
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On the show: WatchQuest for your AppleWatch; Pay with your Jawbone if you have an American Express; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media’s #HelloGeo campaign…

News & Analysis

Street Fight Daily: FTC Goes After Nomi, ClassPass Buys Fitmob

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Tracking Firm Nomi Gets FTC Wrist-Slap (AdAge)… ClassPass Works Out a Deal for Competitor Fitmob (Recode)… Google More Reviews Links Removed From Knowledge Panel (LocalU)…

News & Analysis

3 Trends Marketers Need to Know About Location-based Advertising

by Steven Jacobs Share this  
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Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

News & Analysis

7 Strategies for Hyperlocal Companies Looking for Funding

by Stephanie Miles Share this  
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In order to overcome those challenges and secure funding as a hyperlocal, founders must think strategically—and sometimes get creative, as well. Here are seven strategies for hyperlocals seeking funding, from executives who’ve been there before…

News & Analysis

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Takes a Look at Beacons, Invests in Marketing Startup Swirl (Recode)… Nokia Targeting Apple, Alibaba and Amazon in Maps-Unit Sale (Bloomberg)… BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019 (NetNewsCheck)…

News & Analysis

The Secret to Success in Local: Saying No

by Steven Jacobs Share this  
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Sometimes, openness and opportunism lead to success for startups. But more often than not, it’s as much about the opportunities a company declines than than those it pursues, that determines whether company succeeds or fails.

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