News and Analysis

News & Analysis

Raise Report: Factual, Uberall, SOCi Secure New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

News & Analysis

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…

News & Analysis

Uberall Acquires Rival Navads, Announces $25M in Fresh Funding

by Joseph Zappa Share this  
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Location marketing firm Uberall has acquired rival Navads and raised an additional $25 million in venture funding after closing a series B for the same amount just earlier this year. The exact terms of the acquisition deal are undisclosed.

Commentary

Commentary

Survey: Small Businesses Still Not Sold on Apple Pay

by Eric Groves Share this  
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There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

Commentary

How Google Could Transform the $20 Billion Local Television Market

by Todd Wasserman Share this  
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The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.

Commentary

Lessons Learned While Building a Hyperlocal Startup

by Nick Hughes Share this  
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I recently asked our sales team what they thought about serving the local market. I drilled down on what it’s like to build a hyperlocal company in today’s ever-connected world and how to best handle the inherent challenges of this unique customer base…

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News & Analysis

LivingSocial Sells Off Australian Assets, Looks to ‘Refound’ Its Core Business

by Steven Jacobs Share this  
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Over the course of the past 18 months, the struggling daily deals company has sold off nearly all of its international assets, exiting countries and categories in an effort to create a nest egg for the “refounding” of the firm under new chief executive Gautam Thakar.

Commentary

Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests

by Manpreet Singh Share this  
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Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…

News & Analysis

Street Fight Daily: Legacy Media Botches Digital, Microsoft Eyes Apple Pay

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report: Local Newspapers Have Done A Terrible Job Building Local Digital Audiences (NiemanLab)… As Bill Gates Promised, Microsoft Will Soon Have Its Own Apple Pay Alternative (Business Insider)… SMBs Put Their Money Where Success Is: Website (eMarketer)…

Commentary

Livestreaming and Local: Tech’s Next Collision?

by Mike Boland Share this  
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Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…

Commentary

In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

by Loren Hillberg Share this  
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We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…

News & Analysis

Street Fight Daily: Apple Maps Adds TripAdvisor, Crowdfunding Local News

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)… What Works For Crowdfunding Local News (Medium)… SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures (TechCrunch)…

News & Analysis

Here Are the Mobile Services Millennials Can’t Live Without

by Steven Jacobs Share this  
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A new report from Pew Research reveals that mobile consumers turn to their device for media in moments when they want to recede from the world, and for local applications — navigation and local search — when they want to actively engage with it.

Commentary

How to Make Connections With Increasingly Mobile Consumers

by Mark Sullivan Share this  
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How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…

News & Analysis

LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

by Asif Khan Share this  
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On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target….

News & Analysis

Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

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