The MULO Dozen: February Brands in Review Street Fight

The MULO Dozen: February Brands in Review

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It’s that time again! Every month, we report on new developments in the MULO (multi-location) space. We cover brands, trends, and the agencies and technologies that serve the MULO (or aspiring MULO) business. Love and the Super Bowl were in the air in February. And we saw our usual range of management and product changes.

Have news? Please e-mail me.

  1. Recycling and upcycling are still trending. But H&M brand Renewcell just declared bankruptcy. (BUST)
  2. Everyone has an opinion on the Big Game ads. Here are the spots that one media outlet declared the “winners.” (CONSUMER VOICES)
  3. What are the top 2024 restaurant trends? Find the topline here.  (CONSUMER VOICES)
  4. Macy’s (an iconic MULO retail brand) is fighting for relevance. Tony Spring, their CEO is taking on the challenge. (LEADERSHIP)
  5. Beyond Inc. is “changing the sheets” of its management team. After Bed Bath & Beyond was bought by Overstock, a new house seemed to be in order. (LEADERSHIP)
  6. Drive-thrus may soon not have to ask, “Do you want fries with that?” AI will already know! (INNOVATION)
  7. Is it a snack? Is it a meal? Does it matter? The C-store industry asked the question. (CONSUMER VOICES)
  8. Pickleball courts abound in the U.S. to meet the growing needs of today’s players. But Padel may soon be scaling too. Both are a great use for open commercial space! (CONSUMER VOICES)
  9. AI for retail business is expected to represent $38B in opportunity by 2029. (INNOVATION)
  10. What’s in your head and your cart? Here’s where to find what people are searching for each day. It’s a goldmine for social posting — and soon AI will put these thoughts into action at retailers and restaurants!  (CONSUMER VOICES)
  11. The C-store industry is booming. Murphy USA and Quik Check just announced their first-ever COO to help manage the growth. (INNOVATION)
  12. Looking for insights into local marketing. Here’s the place. (INNOVATION)

Whether your brand feeds consumers, keeps them healthy, or fills their shopping carts and bags with the things they need and want, staying on top of news and trends should always be on YOUR to-do list.

We at Street Fight aspire to make that easier for you each month with our MULO Dozen (as well as our fresh daily content).

And save the date — Street Fight LIVE is coming to Chicago on November 7th!

Nancy A Shenker, senior editor with Street Fight, is a former big brand (Citibank, Mastercard, Reed Exhibitions) marketing strategist and leader. She has been featured in, the New York Times and Forbes.