News and Analysis
Report: Voice Tech Not Meeting Consumer Expectations
“When looking at this data, it’s clear that enterprises simply don’t understand consumer expectations when it comes to voice, or how frequently they’re already relying on the technology to make their everyday lives better,” explains Matt Chotin, senior director, technical evangelism at AppDynamics.
Commentary
Why We Still Search for ‘Starbucks’ on Google Maps
With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.
Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps
The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…
Latest Posts
5 Predictive Analytics Tools for SMBs
The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…
Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…
Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences
This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]
Street Fight Daily: Pinterest Opens Up, Best Buy Embraces Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…
Street Fight Daily: Foursquare’s New Sales Force, Consolidation at the Counter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Beefs Up Sales Team (MediaPost)… Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO (Recode)… Apple Maps Now Using Wikipedia, YellowPages Group of Canada & Dianping As Data Sources (Apple Maps Marketing)…
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Why TV Remains the Heartbeat of Local Connection