TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
ThriveHive Launches Solution to Audit Google My Business Profiles (Street Fight)
The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.
Amazon Is Now the #3 Digital Ad Platform in the US (eMarketer)
US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google. Bloomberg: Amazon reportedly considering opening up to 3,000 Amazon Go stores by 2021
Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads (Street Fight)
Google and Facebook have dominated digital advertising in this decade. But now, two-year-old Nucleus Marketing Solutions says it has the throw weight to tip the balance against the big search and social platforms.
Project Feels: How USA Today, the NYT, and ESPN Are Catering Ads to Emotions (Digiday)
USA Today Network in 2016 started categorizing its content by topic and tone, and scoring it based on the emotions it’s believed to most evoke. Last year, it started to sell advertising based on that knowledge with a product called Lens Targeting.
Investors Refocus on Delivery Services: A Big Cog for Local E-Commerce? (Local Onliner)
Peter Krasilovsky: Interest in delivery services is heating up, as investors are looking at them to not only fulfill food orders, but also boost business via convenience, impulse buys, and cross-over leads.
OTT Will Reach $2 Billion in 2018 (AdExchanger)
Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according to Magna’s US Ad Spend Forecast Fall 2018, released Thursday. And addressable TV campaigns will reach $800 million in 2018.
Inside Facebook’s Election ‘War Room’ (NYT)
More than 300 people across the company are working on the initiative, but the War Room will house a team of about 20 focused on rooting out disinformation, monitoring false news and deleting fake accounts that may be trying to influence voters before elections in the United States, Brazil and other countries.
How Two DTC Startups Iterated to Success (Recode)
First is the worst—at least when it comes to consumer goods. That’s the message from the founders of deodorant and mattress brands Native and Tuft & Needle.