News and Analysis

News & Analysis

ThriveHive Launches Solution to Audit Google My Business Profiles

by Stephanie Miles Share this  
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The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.

News & Analysis

Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…

News & Analysis

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

Commentary

Commentary

Studies Find More SMBs Want to Manage Their Own Social Media

by Joe Morsello Share this  
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There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

Streets Ahead

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

by Damian Rollison Share this  
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The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

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News & Analysis

Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

by Steven Jacobs Share this  
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Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.

News & Analysis

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

by Steven Jacobs Share this  
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Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

News & Analysis

The Secret to Nextdoor’s Billion-Dollar Valuation: Friction

by Steven Jacobs Share this  
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By making the on-boarding process more difficult, Nextdoor was able to ensure the local social network had a quality that was much more important, says Dan Clancy, VP of product and engineering.

News & Analysis

5 Predictive Analytics Tools for SMBs

by Stephanie Miles Share this  
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The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…

News & Analysis

Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…

News & Analysis

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

by Steven Jacobs Share this  
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For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

News & Analysis

How Vendors Can Persuade SMBs to Adopt Mobile Payments

by Stephanie Miles Share this  
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If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

News & Analysis Sponsored Content

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

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This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]

News & Analysis

Street Fight Daily: Pinterest Opens Up, Best Buy Embraces Apple Pay

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…

News & Analysis

Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

by Tom Grubisich Share this  
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big…

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