News and Analysis

News & Analysis

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…

News & Analysis

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

News & Analysis

Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…

Commentary

Commentary

The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

by Manpreet Singh Share this  
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As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…

Commentary

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

by Lara Mehanna Share this  
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You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

Commentary

How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase

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A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy…

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News & Analysis

Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…

News & Analysis

Why Instacart Doesn’t Want to Kill Brick-and-Mortar

by Annie Melton Share this  
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Whereas Amazon and other ecommerce players have sought to bypass local businesses, Instacart has built is business on them — creating a company that investors now value at over $2 billion…

News & Analysis

6 Market Research Strategies for Hyperlocal Startups

by Stephanie Miles Share this  
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Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…

News & Analysis

New York: The Original ‘On Demand’ Economy?

by Laura Rich Share this  
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For many in New York, on-demand services are just a continuation of the conveniences that already existed. Uber is a better taxi, Stitch Fix is a time-shifted personal shopper, Instacart is is the standing delivery order from the supermarket on your block…

News & Analysis

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…

News & Analysis

Media Experts Huddle to Map a Plan for the Future of Digital News

by Tom Grubisich Share this  
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Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…

News & Analysis

How ReachLocal Used an Irreverent Holiday to Get Back to Its Startup Roots

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Every two weeks, Street Fight takes a look at the inventive, and at times crazy, ways some of the fastest growing companies in local create the type of unique culture that attracts the best and brightest…

News & Analysis

LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location

by Asif Khan Share this  
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On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India…

News & Analysis

Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…

News & Analysis

Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local

by Steven Jacobs Share this  
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We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.

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