News and Analysis

News & Analysis

Street Fight Daily: Apple Dances On While Rivals Flail, Smart Checkout Industry Will Boom

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Apple Thrived in a Season of Tech Scandals… Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing… Smart Checkout Tech Projected to Hit $45 Billion…

News & Analysis

Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing

by Anna Kramer Share this  
Share this:

CultureWaves has partnered with Dstillery to launch VOICE, a product that offers behavior-based segmentation for marketers. The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.

News & Analysis

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

Commentary

Commentary

Why All SMBs Need an Ecommerce Strategy

by Joe Morsello Share this  
Share this:

While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

Commentary

Why All Brands Need to Prepare for the Localization of Marketing

by Rob Reed Share this  
Share this:

In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

Commentary

Why Selling to Partners and Resellers Is Never a Straight Path

by Michael Taylor Share this  
Share this:

Media companies are constantly bombarded by digital product and ad tech platform companies vying for consideration. Getting the attention of reseller and partner decision makers requires a clear understanding of their business challenges.

Latest Posts

Commentary

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

by Eli Portnoy Share this  
Share this:

The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

News & Analysis

Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…

News & Analysis

Why Google’s Competition May Be Gaining in Mobile Search

by Annie Melton Share this  
Share this:

For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s dominance. One of those startups, Vurb, might have the answer.

News & Analysis

5 Hot Startups Connecting the Local Economy

by Steven Jacobs Share this  
Share this:

It’s not just big box stores and ecommerce sites that are impacting our malls and main streets: the web has started to reinvent the very systems that help us find, buy and get on our hands on goods and service for sale in the real world. Here are five startups that want to help better coordinate our local economies…

News & Analysis Sponsored Content

Sponsored Content: BlackMonk’s CMS Solution for Publishers

by BlackMonk Share this  
Share this:

Although “hyperlocal” is a huge opportunity, introducing innovative marketing solutions for local businesses can be a challenge for small publishers as they lack in-house technology expertise to support these services.

News & Analysis

Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…

News & Analysis

Why Instacart Doesn’t Want to Kill Brick-and-Mortar

by Annie Melton Share this  
Share this:

Whereas Amazon and other ecommerce players have sought to bypass local businesses, Instacart has built is business on them — creating a company that investors now value at over $2 billion…

News & Analysis

6 Market Research Strategies for Hyperlocal Startups

by Stephanie Miles Share this  
Share this:

Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…

News & Analysis

New York: The Original ‘On Demand’ Economy?

by Laura Rich Share this  
Share this:

For many in New York, on-demand services are just a continuation of the conveniences that already existed. Uber is a better taxi, Stitch Fix is a time-shifted personal shopper, Instacart is is the standing delivery order from the supermarket on your block…

News & Analysis

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.