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S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns

October 1, 2018September 28, 2018 by Stephanie Miles

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Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.

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Street Fight Daily: Zuck & Musk Take Some Heat; An ROI Calculator for Drive-to-Store Campaigns

October 1, 2018October 1, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Serious is the New Facebook Breach?… S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns… Now That We’ve Improved Media Transparency, Let’s Do the Same With Data…

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Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal

September 28, 2018September 28, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…

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Small Businesses Aren’t Afraid of Amazon — And You Shouldn’t Be Either

July 15, 2015July 21, 2015 by Dax Dasilva

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Yes, Amazon is a giant. But as long as you continue to innovate and keep your hand on the pulse of independent business needs, it’s not going to kill your business. Here’s why.

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Why All SMBs Need an Ecommerce Strategy

July 13, 2015July 12, 2015 by Joe Morsello

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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

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Why All Brands Need to Prepare for the Localization of Marketing

July 9, 2015July 9, 2015 by Rob Reed

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In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

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Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go

May 22, 2015May 22, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)… Why Retail Beacons Still Have A Long Way To Go (ReadWrite)… PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)

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5 Remote Store Management Tools for Merchants

May 21, 2015 by Stephanie Miles

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Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

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Why the Home Services Market Suddenly Exploded in Startup Land

May 21, 2015 by Annie Melton

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Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s Pro.com connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…

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Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

May 21, 2015May 21, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

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Delivery.com CEO: Google’s Entry Into Food Ordering Was a Matter of When — Not If

May 20, 2015May 20, 2015 by Liz Taurasi

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Street Fight recently caught up with Jed Kleckner, chief executive at Delivery.com, to talk about Google’s recent moves and handicap which of the other big tech companies may be interested in food delivery (hint: Amazon.)

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Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

May 20, 2015May 20, 2015 by Eli Portnoy

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The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

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Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

May 20, 2015May 20, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…

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Why Google’s Competition May Be Gaining in Mobile Search

May 19, 2015May 19, 2015 by Annie Melton

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For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s dominance. One of those startups, Vurb, might have the answer.

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5 Hot Startups Connecting the Local Economy

May 19, 2015May 21, 2015 by Steven Jacobs

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It’s not just big box stores and ecommerce sites that are impacting our malls and main streets: the web has started to reinvent the very systems that help us find, buy and get on our hands on goods and service for sale in the real world. Here are five startups that want to help better coordinate our local economies…

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