News and Analysis
GroupM Details the State of Digital Marketing’s Hottest Medium: Video
For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.
Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores
Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.
Commentary
INFOGRAPHIC: The Complex SMB Marketing Ecosystem
As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.
Latest Posts
Street Fight Daily: Instagram’s Location Search, YP Spins Off Print
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…
Sense360 Launches Developer Platform to Unlock Mobile Sensor Data
Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…
6 Mobile Pre-Ordering Tools for Restaurants
Using mobile technology, vendors are now helping diners recapture the time they spend waiting for the food they’ve paid for to be brought to their tables, while also improving operational efficiencies for partner restaurants. Here are six examples of apps that use mobile pre-ordering functionality…
Street Fight Daily: Yahoo’s Mobile Relevance, Target’s E-Commerce Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Sues Amazon Local (Indianapolis Star) The federal lawsuit alleges that Amazon Local executives and other employees got access to Angie’s List proprietary information by signing up as members of Angie’s and downloading provider profiles, member reviews and other information. The […]
Street Fight Daily: Facebook’s New Mobile Ad Formats, Instacart Reclassifies Workers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Conscientious Consumer: A Disruption Opportunity in Local On-Demand (Street Fight)… Meet Spot, the Latest Startup Born from an Uber Co-founder’s Incubator (Fortune)… Twitter Just Made a Stronger Case for Retailers to Buy Ads (AdWeek)
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