News and Analysis

News & Analysis

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

by Anna Kramer Share this  
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What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.

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Uberflip Empowers Companies to Personalize Their Content

by Kate Talerico Share this  
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When it comes to marketing, content is king. But how can marketers make sure that content they post on their blogs ends up in front of the right people—and eventually leads to a sale? Uberflip believes it has an AI-based solution: a recommendation engine.

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5 Mobile Video Vendors for Brand Advertisers

by Stephanie Miles Share this  
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Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.

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Why 2016 Will Be a Big Year for iOS 9

by Gib Olander Share this  
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Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

Commentary

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

by Greg Sterling Share this  
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The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

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On-Demand and Deep Linking Becoming More Deeply Linked

by Noah Elkin Share this  
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The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.

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News & Analysis

Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Drops 14% After Reporting Profit Miss In Q2 On Stronger-Than-Expected Revenue Of $133.9M (TechCrunch)… Google Now Featuring a Location’s Popular Hours on Mobile Devices (Blumenthals)… New Breed of Digital Publishers Just Say No to Ad Tech (Wall Street Journal)…

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The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

by Mike Boland Share this  
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Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?

News & Analysis

6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

by Stephanie Miles Share this  
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Being able to attribute offline marketing to in-store sales closes the loop for retail marketers and generates a better understanding of how various factors can impact sales.

News & Analysis

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe, Digital Payments Start-Up, Raises New Funding and Partners With Visa (New York Times)… eBay is Killing Its Local Delivery Service and Specialized Apps (The Next Web)… Why PayPal’s Independence Will Have A Huge Effect On Your Business (Forbes)…

News & Analysis

Technical.ly Finds Big Revenues in Niche Markets Along the Mid-Atlantic

by Tom Grubisich Share this  
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Growing quickly in five different cities along the Northeast Corridor, Technical.ly focuses its content and events on local tech startups and the personalities driving them. Its substantial revenues have put the company among the top “indie” hyperlocals.

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Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

by April Nowicki Share this  
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Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings to the local market. But these two companies could take a fresh look at their branding strategies and interactions with customers.

Commentary

Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

by Parag Jain Share this  
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The recent California Labor Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.”

News & Analysis

Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times)… Amazon Planning Drive-Up Grocery Stores (Silicon Valley Business Journal)… Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 (eMarketer)…

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So How Do We Define a ‘Small Business’ Anyway?

by Mo Yehia Share this  
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Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

News & Analysis

Raise Report: New Funding for AdYapper, Cinarra Systems, Granular

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for JetSmarter, SuperAwesome, and Made.com.

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