News and Analysis

News & Analysis

Kroger Pushes Boundaries with Mobile Holiday Strategies

by Stephanie Miles Share this  
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Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.

News & Analysis

New Hires at Nextdoor, Airbnb, Applift

by Geoff Michener Share this  
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Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires in local and digital marketing. This week’s roundup also includes new hires at TapClicks, Affinio, Tealium, Vistar Media, and Motista.

News & Analysis

Raise Report: Standard Cognition, Clearbanc, WeWork Secure New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition also includes funding for SalonHQ and Sojern.

Commentary

Commentary

5 Timeless Sales Practices for Vendors Who Sell to SMBs

by Mo Yehia Share this  
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The devil is in the details: the tone of a subject line, timing of a phone call, recency of the point of contact, marketing cadence, and value proposition positioning — all impact sales. Yet many conversations tend to forget these basics and focus instead on new-age, shiny fixes.

Commentary

How the Tech Emerging From CES Could Impact Local Advertisers

by Lynn Tornabene Share this  
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While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.

Commentary

How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

by Gib Olander Share this  
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Knowing your hours of operation is one of the first searches that customers undertake as they navigate their options when they look for things to do and places to go. Being available to potential customers means managing your store hours as a dynamic and scale-able data asset.

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News & Analysis

Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

by April Nowicki Share this  
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Non-structured employee bonding opportunities help provide a new perspective on topics that have often already been discussed at length in meetings and via email. Sometimes the best results happen naturally as employees form relationships with each other outside of work.

Commentary

Why Mobile Could Make or Break Your Back-to-School Campaign

by Jillian Knox Share this  
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The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

News & Analysis

Street Fight Daily: Amazon Tests Restaurant Deliveries, Etsy Highlights Local SMBs

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Quietly Testing a Plan to Take On GrubHub (Business Insider)… Etsy’s Updated Mobile App Lets You Locate Local Artisans (The Next Web)… Lyft Kills Off HotSpots as Uber Launches Copycat ‘Smart Routes’ Service (Recode)…

News & Analysis

Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context

by Annie Melton Share this  
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Today the company is debuting Moasis for Advertisers, which promises a one-stop shop for collecting and predictively analyzing valuable location-related data like weather, nearby events, and traffic. “Programmatic and mobile are virtually synonymous today,” said Moasis CMO Eric Nielsen.

Commentary

Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow

by Nicole Spector Share this  
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More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.

News & Analysis

Street Fight Daily: Yelp CEO on Google’s ‘Search Monopoly,’ In-Depth Look at Jet

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Goes After the App Interstitial: Protecting Consumers or Its Own Search Monopoly? (Search Engine Land)… Investors Have Poured More Than $220 Million Into This Man’s Plan to Beat Amazon (Business Insider)… Uber is Laying the Groundwork for Perpetual Rides in San Francisco (BuzzFeed)…

Commentary

INFOGRAPHIC: The Complex SMB Marketing Ecosystem

by Lorren Elkins Share this  
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As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.

News & Analysis

‘Indie’ Times of San Diego Marches Northward With Twin Site in Metro L.A.

by Tom Grubisich Share this  
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Digital media vet Chris Jennewein left Patch after the Aol sale, and returned to San Diego to launch the independent Times of San Diego. He is now a direct competitor to the Union-Tribune, and has started a twin regional site called MyNewsLa.com.

News & Analysis

Street Fight Daily: Why Uber Won’t Go Public For More Than a Year, The Disappointment of Zulily

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber Is Waiting to IPO (Inc.)… The Largest E-Commerce Acquisition Ever Is Actually a Disappointment (Recode)… In-Store Personalized Digital Display Pushes Purchases (eMarketer)…

Commentary

Why Social Recommendations Are Vital for Local Online Marketplaces

by Yoav Schwartz Share this  
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There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

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