News and Analysis
Local Social Network Nextdoor Raises $123 Million
The digital advertising proposition for Nextdoor is obvious—what better way to drive customers into nearby brick-and-mortar stores than to generate buzz on a social platform centered on users’ physical location? Venture capitalists see the value proposition, as Chris Varelas, co-founder and managing partner at Riverwood, proclaimed Nextdoor as the “future of local community and commerce.”
6 Influencer Marketing Platforms for Brands
As some of the most visual social channels, Instagram, Snapchat, and Pinterest have become important tools for brand marketers. These are also the channels most likely to be used by so-called “influencers,” the social media stars who frequently partner with brands to promote products to their online followers. Influencer marketing has become a big business, with 31% of retailers now working with brand advocates to become influencers and 28% using paid celebrity influencers to spread the word about their products and services.
Here are six popular influencer marketing platforms being used by retailers and brands right now.
Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers
Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot traffic data from the location platform GroundTruth reveals that Americans tend to wait until the very last minute to shop for Mother’s Day gifts.
What are retailers around the country doing to prepare for the onslaught of last-minute shoppers? More than ever before, retailers are leaning on visual marketing opportunities to drive last-minute sales.
Commentary
Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers
Mobile is no longer just an important or necessary element of a marketing strategy — it’s vital for the livelihood and existence of a brand. And it has led to a critical shift in shopper behavior that brand marketers are rushing to understand and adapt their digital marketing strategies to.
Why 2017 Will Be the Year of the ‘Micro Moment’
A micro moment is the point at which a consumer searches for nearby information, for things to do, buy, or learn in real-time. Essentially, it’s a description of a new consumer mindset: one that has switched from regularity to spontaneity in shopping and learning habits, due to ubiquity of smartphones.
Latest Posts
Street Fight Daily: Amazon Building Delivery Network, ‘Research Online, Buy Offline’ Economy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Leases 20 Cargo Planes to Build In-House Delivery Network (Business Insider)… Report: For Every $1 Online Influenced by Reviews, Offline Impact At Least $4 (Marketing Land)… Square Posts Mixed Q4 Results, but Promise of Future Profits Boosts Stock (Recode)…
Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser (Adweek)… $1B in Local Services Spending Runs Through Thumbtack (LSA Insider)… Facebook ‘Amazed by Volume of Valueless Inventory,’ Abandons New Ad Buying Platform (AdAge)…
Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FCC Drops the Hammer on Verizon Over ‘Supercookie’ Usage (The Next Web)… Founder of 4chan Joins Google, Presumably to Work on Google+ (Ars Technica)… Facebook’s Trojan Horse Commerce Strategy (Recode)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation