News and Analysis
Offline Retailers See Huge Boost From Prime Day’s Online Sales
Amazon wasn’t the only retailer to see high purchase intent during its two-day event. Competing retailers saw similar successes piggybacking on Amazon’s newest shopping holiday with their own discounts and limited-time deals. This year’s Prime Day event drove a 14% spike in U.S. traffic on its first day, compared to baseline traffic from the month of June.
According to data collected by Constructor.io, an AI-first SaaS provider for ecommerce sites, among the non-Amazon companies having sales during Prime Day, search volume increased an average of more than 500%.
7 Cannabis Data Analytics Firms
One of the signs that an industry is becoming more legitimate is when its major players start investing in analytics. With a recent boom in the number of data analytics firms entering the cannabis space, it’s time to reevaluate the landscape for recreational marijuana as a business.
The marijuana industry is expanding at a rapid pace. Analysts estimate the industry could reach $75 billion in global sales by 2030. With so much on the line and marijuana companies facing enormous pressure to innovate, investors are pushing for the increased use of data analytics to make more strategic business decisions.
Here are seven cannabis data analytics firms working to change the face of the industry right now.
7 Location Analytics Firms for Malls and Shopping Centers
If you want to see what retail innovation looks like first-hand, walk into a shopping mall. Faced with the option to transform or die, shopping mall operators across the country are choosing to fight back against the shifting tides in retail.
Here are seven tech firms that malls, and other retail giants, are relying on to collect and study location data gleaned from shoppers’ mobile devices.
Commentary
Why It’s Too Early to Go All In on Virtual Assistants
As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.
Google’s Pragmatic Approach to the Truth, and Its Pitfalls
If enough people believe something, should Google consider it to be true? In a world where questionable news is very popular, it’s not so surprising that Google’s logical assumptions might sometimes produce unexpected results. After all, trustworthiness at root is a matter of how many people are willing to trust you.
Latest Posts
8 Branding Strategies for Hyperlocal Vendors
A strong brand strategy is the foundation of a winning launch, even though developing the strategy can increase the time it takes to get a new product to market. Here are eight brand development strategies for hyperlocal vendors, from founders and executives who’ve been in the trenches themselves.
Street Fight Daily: Facebook and Ticketmaster Partner, On-Demand’s Limitations
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ticketmaster Will Sell Tickets Directly on Facebook in Coming Weeks (BuzzFeed)… The Looming Limits of On-Demand Delivery (Retail Dive)… Billy Penn Owner Narrows Search for Second City (Politico)…
Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing
“We’re starting to have conversations about how we can take data and predict consumer behavior based on weather conditions,” says the Weather Company’s EMEA chief Ross Webster. “We’re not just looking at the weather as absolute … It’s much more about the different layers of weather data.”
Case Study: Timberland Empowers Local Retailers with Branded Content
“We know that our local retailers are the best way to engage and influence consumers,” says Frank Hwang, Timberland’s senior manager for digital and paid media. The company works with local retailers to provide product storytelling and brand lifestyle content for their digital and social media channels.
Street Fight Daily: Google’s New Tool for SMBs, Facebook Opens Up to Branded Content
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Year After ‘Mobilegeddon,’ Google Plans to Release a New Tool for Small Businesses (Business Insider)… Facebook Opens the Door to Branded Content from Top Publishers (Digiday)… Daily Mail Parent in Talks with Private Equity for Yahoo Bid (Reuters)…
Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Proceed With Yahoo Bid, Google Weighs Offer (Bloomberg)… The Right Questions to Ask About Location Data Accuracy (eMarketer)… Facebook Is Testing Weather Alerts on Mobile (The Next Web)…
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