Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Verizon to Proceed With Yahoo Bid, Google Weighs Offer (Bloomberg)
According to various sources, Verizon plans to make a first-round bid for Yahoo’s Web business next week; Google and Time are considering bids; and multiple private equity funds also want to make a run, either alone or by backing a strategic acquirer. Potential suitors AT&T, Comcast, and Microsoft won’t make bids.

The Right Questions to Ask About Location Data Accuracy (eMarketer)
Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. Here, an interview with Foursquare President Steven Rosenblatt on the right questions to ask about data accuracy.

Facebook Is Testing Weather Alerts on Mobile (The Next Web)
Facebook is steadily making its case to become the first app you launch when you wake up, especially if it rolls out a new feature that it appears to be testing. Some users are now seeing weather updates in the form of cards on their News Feeds.

Openings and New Hires at IBM, Verve, Infutor, and Pandora (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Review Trackers, Yik Yak, and Unacast.

Yodle: How a Startup Went from Birth to Buyout (Knowledge @ Wharton)
The story of Yodle, “one of the first [companies] to fully realize the potential of the web in connecting local businesses with local customers,” which was recently bought by for $350 million.

Raise Report: Luxe and Planday Score Fresh Rounds (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for Frichti, Virool, and Influenster.

Facebook Expands Its Location Data Deal with Factual (GeoMarketing)
Facebook is working with geo-data platform Factual and increasing the amount of location analytics the social network can access around the world, as makes its local business pages more robust marketing engines.

Your Next Loyalty ‘Punch Card’ Will Be Driven by AI (VentureBeat)
Loyalty app flok is well-positioned to take advantage of the explosive growth potential in mobile commerce. It allows SMBs to create their own customized experiences that go beyond giving customers incentives (which is proven to drive return visits).

Restaurant Waitlisting App NoWait Rolls Out Mobile Payments (TechCrunch)
Waitlist service NoWait is known for its app that lets you virtually “get in line” at nearby restaurants where formal reservations may not be accepted. Now the company is planning to speed up your outing at the end of the meal by introducing mobile payments.

Move Over Zillow and Airbnb, Here Comes VeryApt (Forbes)
There’s been no clear leader in the long-term review-based rental market. VeryApt could win that position by offering renters something no other site does: personalized recommendations within a trusted review community.

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