News and Analysis

5 Cannabis Payroll Platforms

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Growers, dispensaries, and other businesses that operate in the legal cannabis industry are caught between federal and state regulations, which make banking and payroll a challenge. Despite marijuana being legal in many states, cannabis businesses are still on shaky ground at the federal level, and banks in particular are skittish about partnering with the industry. Without solid banking partners, local cannabis businesses can have trouble keeping up on payroll. So what’s the solution?

Rather than waiting for Congress to make a decision on potential regulations that would shield banks from federal punishment for maintaining accounts for cannabis businesses, more dispensaries and growers are moving toward using web-based cannabis payroll platforms designed specifically for their industry.

Hyperlocal Social Firm Nextdoor Closes $170M Round, Adds Meeker to Board

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The company seems well positioned to address the ills of social network and platforms plagued by negative user-generated content in general these days. That’s because it actually verifies the identities of its users and puts people in touch who live near each other in the physical world, definitely not eliminating all risk but limiting the chance that people use digital anonymity to harass each other without repercussions.

Inform Your Multichannel Customer Experience Strategy

The Number-One Reason Consumers Will Delete Your App

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It’s easy to get your app deleted from consumers’ phones at a time when every businesses has its own mobile property and social notifications are wearing consumers down. If you want to get deleted, just message your customers all the time, a new study by messaging platform Leanplum found.

The most common reason consumers deleted mobile apps is too many irrelevant notifications, Leanplum’s survey of 1,000 US mobile users found. This held true for all generations, from Gen-Z to Baby Boomers. More than 75% of the crucial millennial generation said they delete apps due to excessive notifications.

Commentary

Made for Each Other: Wallets, Loyalty, and Mobile Payments

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It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon.

Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

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Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates.

When Breaking Google’s Guidelines Is Almost Necessary with GMB

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A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).

Latest Posts

Pasadena Now: 20 Articles Daily and 75 Advertisers — But Big Challenges As Well

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“We built an online community newspaper the old-fashioned way — with daily deadlines, plenty of shoe leather and a grueling schedule of personally attending dozens of community events every month,” publisher James Macpherson says about his 12-year-old local news site.

Street Fight Daily: Google Debuts Assistant, Investors Losing Interest in Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Google Assistant: A New Search Platform, Rather Than A Gadget or an App… Swirl Looks to Close the Digital Divide Between E-Commerce and Physical Stores

ClipCall Uses Mobile and Video to Help Consumers Connect With Home Service Providers

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Lots of companies have taken a whack at the local home services space — from Angie’s List to a raft of startups. ClipCall, which came out of beta in January and will present t Street Fight summit West on June 7th, relies on customers using the company’s app to record video of a job they need doing and then sends that video out to nearby experts.

How True Religion Uses Wearables to Elevate the Shopping Experience

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“It’s no secret that today’s retail landscape has shifted from ‘shopping efficiency’ to experiential. Customers want and expect elevated treatment from their brands. Specifically, brands that they frequent,” says the company’s SVP for direct to consumer, John Hazen.

Street Fight Daily: Google to Introduce Echo Rival, Amazon to Open More Stores

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google To Introduce its Voice-Activated Home Device… Amazon To Open More Brick-and-Mortar Stores, Beef Up Prime Services… ClipCall Uses Mobile and Video to Help Consumers Connect with Home Service Providers…

Unacast Raises $5 Million to Build Out Its Beacon Network

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CEO Thomas Walle (who will be speaking at #SFSW16 in just three weeks) says the company will use the funding to develop more partnerships to build out its network of proximity companies so that it can use the aggregate data to “index the physical world.”

Sponsored Post: 5 Social Media Mistakes SMBs Make — and How to Fix Them

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Whether an SMB uses Facebook, Twitter, Instagram, LinkedIn, and/or Pinterest or other networks, they need to consider the following mistakes they can make and how to successfully navigate the sometimes-choppy waters as they grow their social media presence and customer engagement…

Weighing the Local Promise of Bots and Conversational Commerce

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Are bots the future of the internet? Maybe, maybe not; like the buzz around Google Glass in 2013, we’re in the midst of a moment when it’s hard to tell the difference between hype and technological breakthrough.

Street Fight Daily: Product Ads Come to Google Image Search, Weighing Bots’ Promise

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Product Listing Ads Officially Launch in Image Search… MCX, the Big Retailer Answer to Apple Pay, Announces Layoffs and Another Product Delay… Amazon Launches Restaurant Delivery in Manhattan with More Than 350 Eateries

Homebrew VC Wants to Build Out Startups That Bring Value to Location

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The firm has built up an impressive roster of investments in seed stage companies focused on the “bottom-up economy.” Co-founders Hunter Walk and Satya Patel have a particular interest in seeing businesses advance in tech and value-added location services.