News and Analysis

7 Indoor Mapping Platforms for Retailers

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More than half of shoppers (57%) have used a retailer’s mobile app while in-store. In order for their apps to provide the greatest amount of value, retailers need to tap in to location features, including indoor mapping. When Street Fight first wrote about indoor mapping tools back in 2013, the technology was still relatively young. Now, the market has had time to mature and retailers looking at integrating indoor mapping technology into their mobile apps have an even wider array of vendors to choose from.

Here are seven companies with indoor mapping solutions for retailers.

6 Recruiting Platforms for the Marijuana Industry

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Cannabis startups are struggling to recruit job candidates who understand the cannabis market, which is opening the door to an entirely new vertical for technology firms with recruitment platforms. With the market itself still in its infancy, a handful of key players are vying to become the go-to recruiting sources for the cannabis industry as they work to match employers with job seekers who understand the state-by-state rules and regulations that govern the marijuana market.

Google Being Investigated for Antitrust Violations by Slew of States

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More than half of US state attorneys general are investigating Google for antitrust violations, the Washington Post reported. Officials anonymously told the Post that the probes are expected to be announced on Monday.

This marks a serious escalation in mostly recent government efforts to increase regulation of the giant tech firms that have become the most powerful private enterprises in the world, squashing competition in their home industries and disrupting adjacent ones. The Department of Justice and Federal Trade Commission are already looking into the potentially anticompetitive power of Google, Facebook, Amazon, and Apple.

Commentary

Local Providers Should Take Care in Interpreting Big Mobile Advertising Numbers

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One of the key themes of Mary Meeker’s annual presentation was mobile advertising — its growth, targeting, and measurability. But recent Street Fight surveys of SMBs and brand marketers indicate that mobile still has surprisingly low usage and perceived effectiveness.

How Sports Marketers Can Extend Their Brands and Win Big This Summer

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With so much opportunity — and competition — how can marketers stand out from the crowd and forge meaningful relationships with sports fans? Here are some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships with fans.

Are Website Builders the Next Big Growth Market in Local?

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Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions.

Latest Posts

5 Tools for Capturing Customers from Competitors

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Merchants can use multiple tactics to turn a competitor’s customers into their own, from timely advertisements and relevant mobile messaging to targeted social media coupons. Here are five examples of platforms businesses can use to poach customers from their competitors,

Street Fight Daily: Google AMP Yields Mixed Reviews, Voice Search Far From Mass Adoption

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Give Mixed Reviews So Far to Google AMP… Voice Search Remains Far From Mass Adoption…

Yelp Extends Online Booking Capabilities With New Platform Partners

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Yelp took another step in its expansion into the online booking arena this morning, with the announcement that it would be adding five new platform partners to its roster: Whittl, TicketNetwork, delivery.com for laundry, Peek and foodjunky.

Pingup Partners with Yahoo to Expand Online Booking for Local Services

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Pingup, which describes itself as a “transaction platform for local services,” announced a new partnership with Yahoo this morning. The move expands Pingup’s publisher network, allowing users searching for local services on Yahoo to book an appointment on-demand through the Pingup platform.

Deliv CEO: ‘We’re Selling the Picks and Shovels’ for Brick-and-Mortar Gold Rush

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Deliv CEO and Founder Daphne Carmeli — who will be a speaker at Street Fight Summit West tomorrow in San Francisco — caught up with us recently to talk about what sets today’s delivery startups apart from their fallen predecessors.

Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publisher Reach on Facebook is Down 42% Since January… Shipping, Business Supplies, and Grocery Delivery — Not Echo — Most Likely to Be Amazon’s Next Growth Driver… What’s Next for Tronc: Scooping Up Other Newspapers…

Can Local Tech Make Dining Out ‘Seamless, Tailored & Magical?’

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Nowait CEO Ware Sykes, who will be a speaker at Street Fight Summit West next week in San Francisco, spoke with us recently about about how technology is rethinking the conventions of dining out for both customers and restaurateurs.

Openings and New Hires at Yext, Advice Local, Verve and Cuebiq

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Sightly, TapClicks and Modcloth.

Street Fight Daily: Amazon Crushes Rivals on Mobile, Tribune Rebrands as Tronc

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon is Blowing Away Competitors on Mobile… Ericsson: IoT Connections Will Crush Mobile by 2018… Tribune Publishing Becomes Tronc to Reflect Strategic Pivot…