News and Analysis
US Businesses Lead on Reputation Management
Loyalty to local businesses may never cease to be an important factor in brick-and-mortar commerce, but the boom of “near me” searches and the emphasis on convenience in the age of mobile search make a prime online presence for the quick-querying passerby more important than it has ever been. This latest Uberall data indicate that responding to reviews can provide the slight 5-star rating bump that guides an unfamiliar customer into a store she may otherwise pass up for a higher-ranked competitor.
5 Innovative Ways to Use AR in Holiday Marketing
A technology that was once considered to be on the fringes of digital marketing has moved into the mainstream, as retailers around the country find new ways to use AR in their 2019 holiday campaigns. From virtual try-ons to camera filters designed to drive people into physical store locations, there’s no limit to the number of ways creative marketers can use AR. Enterprising retailers are capitalizing on the momentum as they come up with smarter ways to help shoppers contextually visualize what products will look like on their bodies and in their homes.
Let’s take a look at how five major companies are using AR for holiday marketing this year.
6 Trends to Watch in Holiday Search Marketing
With fewer than two months to go until Christmas, retailers are already kicking their holiday search marketing tactics into high gear. Holiday sales this year are expected to increase roughly 4% over 2018, according to the National Retail Federation, and consumers are expected to be especially price-conscious. How will the retail industry respond to the changing dynamics in search marketing?
Let’s take a look at some of the biggest trends expected to influence holiday search marketing this year, from tactics for extending the local reach of holiday campaigns and how those tactics convert customers at the point of decision to newer products like Local Inventory Ads, which allows marketers to feed store-level inventory into Google search.
Commentary
Google’s Product Bid for DIY Wallet Share
“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”
Latest Posts
10 Reasons That On-Demand Services Fail
Hundreds of startups have flooded the market with “Uber for X” models in the past few years, but the landscape in 2016 is filled with just as many failures as successes. We asked some of those that have found success to map out the potential pitfalls that they and other have encountered along the way.
Street Fight Daily: Amazon Boosts Alexa Ordering, What Businesses Need to Know About Chatbots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shipping Could Be the Next Billion-Dollar Opportunity for E-Commerce Retailers… Survey Says Most Businesses Already Use the Internet of Things… Startups Should Be Watching as the Supreme Court Decides Samsung versus Apple…
As Gannett Acquires ReachLocal, Some Lessons From Its U.K. Exit
As news filtered out earlier this week that media giant Gannett had bought ReachLocal for $156 million, it capped off several years of speculation in the local marketing industry about where the public company would end up. As a former ReachLocal employee (2010-2014) now living in Norway, I’ve watched the company as it has faced steep challenges […]
Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…
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Streets Ahead: ChatGPT, AI-Generated meta descriptions and AI Mode