News and Analysis
Street Fight’s June Theme: Retail Recovery
As the country starts to re-open and recover (some places more quickly than others), we’ll shift our focus to cover specifically how that’s happening. And what better vertical to represent local business recovery than retail? It will be a leading indicator for several other local commerce verticals.
So we introduce our June editorial theme: Retail Recovery. The goal: to chronicle the steps local businesses are taking to reemerge from locked doors and empty streets. Who’s doing what, and what can we learn from them? By “them” we mean businesses and the tech providers that support them.
GDPR is Two Years Old. Here’s How It’s Working and What the US Can Learn from It
This week marked the two-year anniversary of the General Data Protection Regulation, Europe’s major privacy law. GDPR was the first major European effort to put some legal and regulatory power behind demands for less free-wheeling data collection and selling.
To gauge just how GDPR is working out and what regulators might do to move the ball forward on privacy, Street Fight got in touch with Russell Sutton, SVP of data, EMEA, at MightyHive.
Mobile is Our “Cure for Boredom.” What Does That Mean for Marketers?
A recent survey by mobile app ad firm Digital Turbine found that more than a quarter of consumers open their phones more than 75% of the time without a specific app in mind. Digital Turbine Matt Tubergen checked in with Street Fight to share how mobile app marketers can reach mobile users and the discovery tools those people are seeking.
Commentary
SMB Ecosystems vs Universes: What’s the Difference and What Do They Tell Us?
From analyzing the companies that specifically target the SMBs, this space is better depicted by a series of galaxies that swirl independently of each other and offer the SMB a myriad of choice. The upshot of all this work is that some stars are shrinking and others are growing. Bigger companies are actively acquiring and consolidation is increasing.
Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?
CPV is generating a welcome dialogue in the ad industry as it wrestles with questions such as how to value repeat customer visits and how much is a visit worth. Key to answering all these questions, though, is clearly understanding the accuracy of the underlying location data being used to score the visit.
The ABC’s of AR: Always Be Closing
In these early days of augmented reality (AR), we’re learning a lot about consumer behavior and preferences — the same learning curve defined the early days of smartphone apps. One lesson so far is that consumer AR use cases will be fairly limited. It’s not a silver bullet and it’s not for everyone.
Latest Posts
Street Fight Daily: Kalanick Calls Self-Driving Tech Race ‘Existential,’ Facebook Ramps Up E-Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kalanick Says Uber Has 40 Million Monthly Riders Paying $50/Month, Calls Self-Driving Tech Race ‘Existential’… How Location Data Influences Consumer Buying Decisions… Any Business on Facebook Can Now Sell Goods Right From Its Page…
GateHouse’s Newton: ‘We Want to Own More Local Newspapers’
The company recently created a division for new ventures and appointed as its CEO a publishing executive with deep experience in marketing and sales — Peter Newton, who will also continue as CEO of GateHouse’s Propel Business Services. In this Q & A, Newton talks about present and future change at GateHouse:
The Fight for Leads: How Marketing Agencies Help SMBs
This post is the third in the “Fight for Leads,” a series focused on lead-generation tactics in four key industry verticals: healthcare, automotive, legal and marketing agencies. Sponsored by CallRail. Rarely do local merchants have the time available, let alone sufficient knowledge and expertise, to manage every aspect of their businesses. With so many new digital marketing […]
Street Fight Daily: Facebook Launches Updates for Local Commerce, Pinterest Lends Hand to Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out Series of Updates to Get Hold of Local Commerce… Pinterest Enlists Publishers, Creators to Boost Presence of Brands on Its Platform, Ad Revenue… Yelp Rolls Out Nowait Nationally to Deepen Ties with Casual Dining Restaurants…
GoDaddy Beefs Up SMB Offerings With WordPress Websites
The new offering gives small business owners a more streamlined way to create WordPress websites, with professionally-built themes, industry-specific images, and a visual page editor for website customization.
Starbucks, Poster Child for Geotargeting, Nearly Loses Battle for Local Presence to Dunkin’ Donuts
Sponsored Content: Starbucks is well-known for its digital efforts in other areas: loyalty, check-out, mobile targeting, and push messaging within geofences. But the brand’s attempts at connecting with local customers dragged its Brandscore down.
As Voice Search Gains Importance, So Does Schema Mark-up for SMB Sites
Like it or not, SMBs have become far more educated and sophisticated with regard to digital media, and are in a much better position to hold their providers accountable. As a result, providers now must look for ways to more cost effectively provide higher quality products.
Street Fight Daily: Brands Cash In on Snapchat API, Google to Launch Click-to-Message Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Cash In on Snapchat’s Long-Awaited API… Google To Launch Click-to-Message Ads on Google Search in Coming Weeks… Platform Publishing Creates Challenges for Publishers’ Mobile Design…
Why Brands Need to Master Prompted Search
When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.
Street Fight Daily: Google Shifts to Mobile-First Index, Twitter’s Carousel Ads See Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Shifts from Desktop- to Mobile-First Indexing… Ad Buyers See Promise In Twitter’s Instagram-Like Carousel Ads… Is Omnichannel Marketing Finally Going From Retail Dream to Reality?…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature