News and Analysis
Can a Pandemic Inflect Local Commerce Tech?
Could forced adoption of alternative shopping methods like curbside pickup lead to user acclimation? Will millions of shoppers get exposed to the merits of these streamlined options and like what they see? Will new habits be born that sustain throughout normal times?
If so, these technologies — along with virtual-office enablement — could benefit from this period as a blessing in disguise for exposing their value propositions. But who stands to benefit most? We’ve identified five local commerce tech areas to which this could apply.
Cannabis Businesses Are Running More Geofenced Campaigns. Here’s Why
While geofenced campaigns and foot traffic attribution are old hat for mainstream brands, they represent a new frontier for cannabis businesses.
Despite widespread legalization in many states, the cannabis industry has been shut out from many of the most effective marketing and advertising strategies. In some cases, those restrictions come in the form of strict state and federal laws. In other cases, it’s simply due to a lack of ad tech platforms willing to accept their campaigns.
But times are changing, and new doors are opening up to businesses in the cannabis industry.
Ridesharing Inches Forward as Industry Looks for New Path
Years of rising demand for ridesharing services came to a full stop this spring, as coronavirus spread and communities across the globe were put under lockdown. Now, as ridesharing services like Uber and Lyft begin inching their way forward toward a new normal, they’re looking at how to adapt to the completely new environment in which they find themselves.
Commentary
People Are Talking About You: The Hidden Value of User-Generated Content
Simply put, insights gleaned from reviews can help you do business better. Though reviews may contain bias of various kinds, they are still the best source you can find of detailed feedback from real customers.
Understanding the Proxies That Can Undermine Location Data
For marketers, the ability to deploy technology that identifies and bypasses online users who may be masking their locations and digital traits yields improvement in the form of targeted campaigns and fewer wasted impressions.
How Local Healthcare Providers Can Imitate Advances in Retail to Boost Efficiency
Providers need to do, ironically, what the best retailers do: make the experience better. To that end, data management is key. Here are some steps providers can take to address patients’ need for access and control.
Latest Posts
Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…
Why Local Search Is Even More Important in the Age of Ad Blocking
With so many people blocking traditional advertising, a growing proportion of internet users cannot be reached through “classic” search engine marketing. That’s why in the context of ad blocking, SEO is still king.
Street Fight Daily: Postmates Secures Funding Amid Stiff Competition, Gannett Abandons Tronc Bid
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Navigates Tough Funding Terrain for Delivery as It Competes with Amazon and Uber… Uber Drivers Are More Likely to Cancel on Men with ‘Black-Sounding’ Names.. As The Verge Turns Five, Its Redesign Embodies Distribution Age Dynamics…
How Should SMBs Respond to Complaints on Social Media?
The way a merchant responds to complaints on social media will influence not only the perception of the offended customer, but also the perception of any potential customers who view the interaction online. Here are eight strategies that business owners can use when deciding how best to respond to customer complaints on social media.
Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile, International Dollars Drive Facebook to Projected $33 Billion in Ad Revenue Next Year… Google AMP Gets Mixed Reviews from Publishers… To Aid Attribution, LeadsRx Launches One Tracking Pixel to Rule Them All…
Street Culture: UberMedia’s Transparency and Deliberate Growth Helps them Win Halloween
“We do a lot of different things every day, but it’s not like, ‘check check check,’ everything’s done,” says the company’s CEO Gladys Kong. “It’s about not being afraid to try new things. Keep learning. Keep working at it. Have integrity and deliver excellence”
Philly Answer to Tough Critique of Newspapers’ Digital Push: We Need to Do Better and We Will
A new study that says newspapers’ struggle to bridge the immense gap between the print and digital worlds has been a near-total bust. We spoke about the study with to Jim Friedlich, Executive Director and CEO of the Institute for Journalism in New Media.
LBMA Podcast: GasBuddy, OpenTable, and TomTom’s Parking Solution
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Australia Post & Posterscope, Snapchat, Reali, Sears, Koupon Media + Verifone, ReviewPush + Yelp, and Panasonic’s smart mirror.
Street Fight Daily: Feds Restrict Data-Sharing, Speculation That Gannett/Tronc Could Fall Through
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Broadband Providers Will Soon Need User Permission to Sell User Data… Gannett and Tronc Shares Tank on Speculation Deal is Off… LivingSocial’s Lessons for the Experience Economy…
How Businesses Are Using Ridesharing Services to Bring in New Customers
Consumer demand for ridesharing services has never been higher, with 40 million monthly riders spending an average of $50 on Uber alone. Now, some businesses are hoping that they can piggyback on that success by running promotions in conjunction with these very same services.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem