Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

New Amazon Data From Wall Street Should Terrify All Retail Stores in the U.S. (Business Insider)
Amazon’s reach has grown so fast in the U.S. that American consumers could soon find it pointless to take the trip to physical stores. According to a note published on Thursday by financial firm Piper Jaffray, Amazon now has a warehouse or delivery station within 20 miles of 44% of the US population. That’s up from 38% in 2015 and 26% in 2014.

Google Adds Lyft and Gett to Taxi Options on Maps (The Next Web)
Google has updated its Maps mobile apps for iOS and Android so they now display cabs from more providers when you look up directions. It’s now added Lyft and Gett to its roster of on-demand cab services in the US, making Maps a great way to not only hail a cab quickly, but also to compare prices across these providers without having to open each one’s app.

Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Zift, SproutLoud and Kantar Media.

How Publishers Can Help Brands Navigate the Content Marketing Crossroads (AdExchanger)
Jim McGinty: In this case, brands must leverage their own knowledge and the experience of their publisher partners to create, sequence and analyze their content marketing efforts as a cohesive whole.

Raise Report: SessionM, Behalf, Postmates Secure Fresh Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Divido, Abodo, Petnet, and Boku.

Xero, Accounting Software Service for SMBs, Launches Messenger, iMessage Bots (VentureBeat)
The more than 700,000 users of small business accounting software Xero will soon have a Facebook Messenger bot to access their business data and help them hire financial professionals. Plans for Slack and Apple iOS bots were also announced today.

Another Chain Restaurant Taps Into Drone Delivery Tests (TechCrunch)
Alphabet’s innovation lab X has a drone-focused team called Project Wing which has just announced a plan to commence aerial burrito delivery, in partnership with Chipotle, on the campus of Virgina Tech next week.

Loyalty Programs May Sway Big-Box Store Shoppers This Holiday Season (eMarketer)
55% of respondents said rewards programs will affect their decision as to what mass-market retailer to shop at this holiday season. With digital’s increased presence within retail strategy these days, direct mail, and even email, are no longer the only way to deliver holiday pre-sale notices to loyal customers.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]