News and Analysis
As States Reopen, Conversion Patterns Point to Early Programmatic Recovery
The data that Goodway Group uncovered suggests that some marketers have begun to increase spend and re-enter the programmatic marketplace. Additionally, when looking at the regional level, the Goodway Group’s Benjamin Diesbach and his team are seeing that CPMs in many of the hardest-hit states have bottomed out, and they are starting to move closer to previous levels.
The impact on certain states reopening is still being felt, and while medium-to-longer-term dynamics remain volatile, Diesbach is seeing early short-term signs of programmatic marketplace recovery.
6 Live Streaming Platforms for Gyms and Fitness Studios
The fitness industry has changed overnight as Covid-19 forces gyms across the country to close their doors. While gym owners wait for the go-ahead to reopen their businesses to the public, many are moving their classes online as a way to generate revenue during the pandemic.
Local fitness studios seem to be having the most success utilizing online platforms designed specifically for their needs. Technology companies offering fitness management software and live streaming tools have stepped up to the plate with tailored offerings for fitness studios and gyms, and some are even finding ways to work together with Zoom, YouTube Live, and other popular video services.
Here are six options that are worth checking out.
Yelp Revamps its Business Control Center and Releases Other Pandemic-Adaptive Features
The announcement follows massive layoffs at the company as advertising plunged along with SMB revenue in the face of coronavirus-fueled lockdowns. But a recent Brandify survey showed Yelp remains a massive presence in the local digital marketing space: 64% of US consumers are somewhat or very likely to turn to Yelp when searching for restaurants, second only to the leader across verticals, Google.
Yelp’s new features will prove especially helpful for businesses in the months, if not years during which Covid-19 continues to affect everyday habits, but a number of the changes align with digital marketing best practices that will serve Yelp clients well beyond the next 12 months. Below is a rundown.
Latest Posts
The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration
How can mobile marketing restart the conversation around SDK integration with publishers, industrywide? Let’s start with distinctions and empowerment — key ways that the industry can arm publishers with the knowledge they need to evaluate a good SDK while detecting the badly built versions.
4 Ways to Dust Off Your Website and Use It to Engage with Customers
Creating fresh content and having the time and staff to devote to keeping the website updated are other challenges business owners frequently point out as barriers to building and maintaining a website. But it shouldn’t be this way. Websites are still a foundational marketing element for businesses of all sizes—especially small- and medium-size businesses (SMBs) like restaurants, retails, gyms, banks and other service providers.
Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Loss Exceeds $800M in Third Quarter on $1.7B Net Revenue… With Acquihire of Flite, Snapchat Looks to Boost Ad Tech Capabilities… Small Business Owners Pessimistic About Holidays but Hopeful for 2017…
Finding Success as a Digital Agency, DAC Group Expands Deeper Into Europe
The legacy listings company has undergone a transformation over the past five years, doubling revenue while shifting its mix from 80% print to 90% digital. We caught up with CEO Norm Hagarty to talk about DAC Group’s two recent international acquisitions and where he thinks local is heading.
Why People-Based Marketing Platforms Will Begin to Dominate in 2017
This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. Ultimately, marketers want to engage real people in the real-world. Next year the impact of this will be felt in numerous ways.
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Streets Ahead: Google Chat, and Instagram Reels