News and Analysis
Cannabis Businesses Are Running More Geofenced Campaigns. Here’s Why
While geofenced campaigns and foot traffic attribution are old hat for mainstream brands, they represent a new frontier for cannabis businesses.
Despite widespread legalization in many states, the cannabis industry has been shut out from many of the most effective marketing and advertising strategies. In some cases, those restrictions come in the form of strict state and federal laws. In other cases, it’s simply due to a lack of ad tech platforms willing to accept their campaigns.
But times are changing, and new doors are opening up to businesses in the cannabis industry.
Ridesharing Inches Forward as Industry Looks for New Path
Years of rising demand for ridesharing services came to a full stop this spring, as coronavirus spread and communities across the globe were put under lockdown. Now, as ridesharing services like Uber and Lyft begin inching their way forward toward a new normal, they’re looking at how to adapt to the completely new environment in which they find themselves.
MarTech Firms Pivot to Meet Post-Pandemic Demands
The marketing automation company Act-On Software is relaunching today with an affordable solution for companies that are bogged down by budget cuts and lay-offs due to Covid-19 shutdowns, but they’re not the only company making big changes.
In fact, Act-On is just one of a number of martech firms gunning to help businesses as they emerge from Covid-19 shutdowns. Jungle Scout has released a solution for brands leveraging the power of Amazon, Agora.io is expanding its reseller partnerships, and BounceX is using SMS to help retailers recover revenue lost because of Covid-19. Act-On is refining its approach to marketing automation, with new product capabilities meant to drive personal product engagement and a tighter focus on helping marketers evolve their businesses.
Commentary
LBMA Podcast: Postmates & DoorDash, Foursquare, Uber
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.
The New Face of Reputation Management: Photos, UGC Rise in Prominence
As non-review content grows in prominence, brands and small businesses with be forced to reckon with it. Like reviews, such content both reflects and shapes a brand’s reputation. Unfortunately, many brands are still behind when it comes to engaging with local reviews, so these new developments will represent an even heftier challenge when it comes to crafting an effective and scalable strategy. Brands who neglect UGC in local will suffer greatly in comparison with those who learn how to engage.
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USA Technologies Links With Apple Pay to Offer Rewards on the Go
USA Technologies, which serves cashless and mobile transactions in self-serve retail, announced this morning that it has integrated its rewards program with Apple Pay. Now when consumers use Apple Pay at a self-serve vending machine, they will be able to instantly enroll in USAT’s MORE loyalty program.
Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Members Can Now Voice-Order Meals Through Alexa-Enabled Devices… Boston Globe Undergoes Major Overhaul to Compete in Digital Age… Lyft More Than Doubles Fourth Quarter Ridership Year Over Year…
5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing
For brand marketers, voice-based personal assistants represent a major opportunity in a largely-untapped space. Consumers are forming intimate relationships with these new technologies, providing major brands with the opportunity to interact with and learn about consumers in a way that hasn’t been possible before.
Street Fight Daily: Brands Cash in on Mobile Search Ads, Amazon Aims to Put Alexa Everywhere
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands See Big YoY Jumps In Revenue on Mobile Search Ads During 2016 Holidays… At CES 2017, Amazon Revs Alexa Everywhere Strategy… Marketing Automation is Powerful, But It Can Limit Internal Visibility for Brands…
Is There an SMB Analytics Market? And If So, What Should It Measure?
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…
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