News and Analysis
How Advertisers Can Pursue Brand Safety without Avoiding Sensitive News Content
Advertisers blocking all potentially sensitive content is a raw deal for advertisers and publishers, says Rachel Tuffney, EVP of US operations at Dianomi. Publishers need advertiser support for serious stories. Advertisers need to be able to tell their own stories without avoiding 50% of serious news platform content and without blocking stories that may actually resonate with the brands they want to build.
Tuffney spoke to Street Fight to elucidate the trade-offs on this issue and explain how brands can be safe without blocking all sensitive content.
Why SMBs Are Flocking to Martech to Combat Covid Slump
The old way of doing business isn’t working anymore. As restaurants, retailers, and other businesses work to keep customers updated about shifting hours of operation and in-store social distancing requirements, they are opening up to outside-the-box ideas and becoming more comfortable trying location-targeted marketing platforms.
Data show that digital adoption among businesses and consumers jumped forward at least five years in the first eight weeks of the pandemic. Small restaurants and retailers are eagerly adopting the same tools now that they were hesitant to try back in 2019. That push is leading technology providers to expand their offerings and develop new tools for a growing market.
Mediaocean Acquires 4C Insights. What’s Next for Ad Tech?
The coronavirus pandemic and ensuing recession have forced tech vendors to step up their games and make a stronger case to advertisers as to why their products and services are essential amid tightening budgets. The year of Covid-19 is also fostering a favorable environment for mergers and acquisitions, as solo players team up to emerge stronger on the other side of a stormy season.
Last week, ad tech got a fresh acquisition, as Mediaocean acquired 4C Insights. I checked in with Aaron Goldman, CMO of 4C Insights, to find out what the acquisition portends for the two companies and how it matches up with broader trends in ad tech.
Latest Posts
Zuckerberg Raises the Right Questions – Local News Should Answer Them
Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 […]
Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…
Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO
A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.
Street Fight Daily: Viber Launches In-App Shopping, Small-Ball Retailers and Google Shopping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Chat App Viber to Launch In-app Shopping with Brands Including Macy’s… 7 Ways Small Retailers Can Compete with Retail Giants Using Google Shopping… SocialRank Realtime Helps Marketers Get More Proactive on Social Media…
A New Era for Street Fight
After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify — and we couldn’t be more excited. The pairing will provide resources to significantly expand Street Fight’s content, events, and research, and will allow us to launch new offerings to create greater value for the industry.
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Streets Ahead: Google Chat, and Instagram Reels