News and Analysis
Snapchat’s “Promote Local Place”: The Deeper Dive
Snapchat’s 200 million users can now use Snap Map to find businesses in addition to finding friends. These two activities can go hand in hand if friends are discovered nearby on the map when users are planning local adventures.
But what matters most for local is that Snap will now let businesses promote themselves in the map interface, adding a key option for local advertising. This will happen on a self-serve basis for both SMBs and multi-location brands.
How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners
As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon.
6 E-Commerce Tools for Brick-and-Mortar SMBs
Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.
Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.
Commentary
GateHouse Media Shows How Media Orgs Can Offer Value for SMB Advertisers
“Most newspapers and Yellow Pages (and Yelp?) are basically ad-selling machines. GateHouse, in selling HR, IT, and financing services as well as digital services, understands that once you know how to sell one service, you can sell (or more likely upsell) any service. It’s critical for legacy organizations to bite the bullet and figure out services,” writes Mike Blumenthal.
Latest Posts
How Neighborhood Context Solves the Local Data Problem
Neighborhoods play an essential role in people’s daily experiences. People seek out neighborhoods where they feel a sense of shared identity, and neighborhoods shape the kinds of businesses that thrive there. For brands with a global footprint, doing business at the neighborhood level requires them to tailor their offerings and contribute to the community experience, beyond just fulfilling a functional need.
LBMA Report Finds Global Expansion of NFC Tech in 2017
In polling more than 500 marketing executives from around the globe, the study found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed in the U.K., while WiFi is the top-deployed technology in the U.S.
Why It’s Too Early to Go All In on Virtual Assistants
As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.
Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Paying $15.3 Billion to Acquire Mobileye… After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper… Optimizing Digital Marketing Performance to Drive Business Performance…
5 Platforms Connecting Local Customers to their Online Footprints
More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe.
How San Angelo LIVE! Makes Programmatic Work in West Texas
When the West Texas oil bust hit San Angelo hard in 2015 and LIVE!’s CEO Joe Hyde turned to programmatic advertising to make up the difference in lost sales from struggling local merchants. To maximize that impact, artificial-intelligence platform Ezoic showed Hyde how to create longer revenue-generating sessions with users.
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