News and Analysis
Consumers Do This 69% of the Time
Do what? A new study by Salsify revealed that 69% of consumers now make purchases while doing other things — scrolling through social media, browsing YouTube, or even watching shows on Netflix. The days of someone saying, “Let’s go shopping” still exist, but multitasking is now the norm for close to 70% of the population, […]
Just Salad Tosses in AI & Personalization
We know that consumers are okay with personalization and targeting, providing it adds value to their lives and saves them time. A whopping 64 percent of consumers report liking custom-tailored experiences. Just Salad was founded in 2006 and now has more than 90 locations. I remember being excited when the fast-casual chain opened in New […]
More Than a Comfy Bed: What Makes a Great MULO Hotel Brand?
We may not think of a hotel or a motel in the same light as retailers and restaurants. However, they are still MULO (multi-location) brands. Consumers search for them, consider their ratings, and make selections based on a wide range of factors. NerdWallet just published its list of “best hotel brands” for 2025. The criteria […]
Commentary
Touchdown! How MULO Brands Score During Football Season
Many retailers and restaurants already have their eyes on the December holidays and are filling the shelves with pumpkin spice everything and costumes. We understand that huge MULO (multi-location) chains have planned their inventory and marketing campaigns months in advance. Advertising, licensing deals, and other NFL football properties add a whopping $5B to the U.S. […]
7 Ways to Use AI Responsibly for Multi-Location Marketing
AI is no longer a thing of the future. It’s something that’s here—and it’s here to stay. In fact, more than 80% of marketers are currently using AI tools. But what are some practical applications of AI for multi-location marketing and how can you use it to streamline processes and improve campaigns? We’re sharing seven […]
Come to Place
What place? Place! When? November 7th. OK. But what place? Place! No…that’s not a typo or a reboot of the old “Who’s on First?” Abbott & Costello routine. The Place23 Conference is a one-day event brought to you by Localogy, Street Fight’s “sister” company. With Street Fight hosting 2 sessions (more to come on this), […]
Latest Posts
This Brand Isn’t Snoozing on Earth Day
Snooze A.M. Eatery is a Colorado-based breakfast brand with 71 locations. Founded in 2006, they have long been committed to sustainable practices and community involvement. This year, they will continue their traditions around Earth Day (April 22nd) but reinforce their belief that every day should be an earth-friendly moment. Although many brands view sustainability as […]
BUST: When 99 Cents Goes to Zero
Making change takes on a whole new meaning, as 99 Cents Only stores, a MULO (multi-location) business with close to 400 stores in four Southwestern states, will close down all its locations and liquidate its inventory. The brand, founded in 1982, was known for pricing all its goods at under $1, a novelty at the […]
Why the Annual Planning Process is Behind Before it Starts
From advancements in campaign measurement to performance and optimization, the digital advertising industry has consolidated decades worth of transformation to a matter of years. And while the pace of advertising investments has shifted and performance data becomes available more regularly across channels, the annual planning process for all media expenditures has remained, well, annual. In […]
Free Food
As sophisticated as marketing and technology have become among MULO (multi-location) brands, one thing remains true and timeless: People love free stuff — especially free food … stuff to eat. That has been evidenced over the past months by the number of fast-casual restaurants that have incorporated “sampling” into their marketing and customer acquisition strategies. […]
The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions
With the growth of streaming services, consumers are making their preferences clear: they want their content free and supported by ads. The third wave of LG Ad Solutions’ annual study, titled “The Big Shift: Wave III,” sheds light on the evolving habits and preferences of Connected TV (CTV) users. With data collected from over 1,100 […]
MULO Brands Launch Their Own Media
You’ve most likely heard of Netflix, CNBC, and Sirius. Now, welcome to the Walmart network! MULO (multi-location) retailers are entering the broadcast and digital content arena with the launch and ongoing production of their own retail media channels. A retail media network is “a retailer-owned advertising service that allows marketers to purchase advertising space across […]
The New $20/Hour Minimum Wage in CA (and How MULO Brands are Coping)
As if fast-casual restaurants didn’t have enough labor challenges lately, the latest sting for them is the boost to $20/hour as the minimum wage in California. These MULO (multi-location) brands have had to deal with the pandemic, supply chain and labor shortages, lack of brand loyalty, food safety and health, the impact of technology on […]
Did the Music Die or Just Take a Beat as Sam Ash Closes Stores?
Music stores used to be wildly popular. Although many still exist and vinyl records have made a comeback, the MULO (multi-location) music store category is struggling. Sam Ash recently announced that it’s closing 18 of its 45 stores throughout the U.S. The first music store opened in the U.S. in 1759. Sam Ash sells instruments […]
Empowering Retailers: The Imperative for Advanced Advertising Technology
In a rapidly evolving retail landscape, staying ahead requires more than just offering great products or competitive prices. As consumers increasingly shift their shopping habits online and demand personalized experiences, retailers face mounting pressure to enhance their advertising strategies. Traditional methods no longer suffice in capturing the attention of today’s discerning shoppers. To thrive in […]
BOOM: Shopping Malls are Back!
A new study by Placer.ai confirms that shoppers are returning to malls. That’s great news for legacy MULO (multi-location) brands and new concepts like pickleball, pop-ups, and eatertainment venues, which are filling spaces left vacant by department stores and other big-box retailers. The study reveals five key findings and trends: Visits to malls are getting […]
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