News and Analysis
SMBs versus Giants: The Street Fight Escalates
When Street Fight was founded about 12 years ago, the fight was defined as the battle between small and mid-size businesses (SMBs) and big multi-location (MULO) brands. Technology and location finding were still in their early stages, and consumers were just beginning to use their smartphones to find “near me” businesses at which to spend. […]
Skai Reveals New Report on the State of Retail Media
Retail media has become critically important in the marketing mix and is now a part of the plans for 92% of consumer products companies, according to Skai’s just-published 2025 State of Retail Media report. Brands are Focused on ROI Despite the massive investment in this channel, marketers are still unsure how to measure it. A […]
The MULO Dozen: January in Review
January, the first month of 2025, was jam-packed with announcements of leadership changes, innovative new store designs and menu items, and game-changing technologies. Brands are suiting up for the Super Bowl. The TikTok “pause” created mass panic among influencers and agencies. As the 2025 progresses, watch this space for the trends, perspectives, and data that […]
Commentary
Geofencing: How to Leverage Location-based Ads
Geofencing is one of the most underutilized paid media strategies. Marketers in any vertical can use targeted location-based ads to serve personalized creative and messaging to the right audience, whether that user is on the other side of the globe or walking by the front door. What Is Geofencing? Geofencing is delivering digital ads based […]
BOOM: Pets are a Profitable Priority for MULO Brands
Consumers are spending on their “fur babies” these days in record numbers! Viewed as members of many families, dogs, cats, birds, guinea pigs, and even rabbits and snakes compel shoppers to take out their wallets to feed, tend to, and even dress their beloved animals. The market size for the the pets care segment was […]
Real Talk About Advertising ROI: Focusing on Fundamentals
Advertising isn’t an exact science: at best, advertisers might be able to establish cause and effect between a particular campaign and ROI, but the why of why a campaign succeeded or failed is often a mystery. Agencies and their clients will often have to move from quantitative analysis (each dollar spent translated to X amount […]
Latest Posts
Another ‘Tainment Category Sprouts Up
You’ve likely heard of eatertainment and sportstainment. But a new category of ‘tainment is out in the field — agritainment! A huge complex in Arizona (on the site of a family farm) has been converted into a space where people can eat, learn about farming, participate in fun activities, and pick fruits and vegetables in season. […]
City Mattress Rests Easy with Agital
Just because it’s called City Mattress doesn’t mean it’s off-limits to suburbanites or dwellers of the exurbs. At least that’s if performance-marketing agency Agital has anything to say about it. The agency developed a cross-channel marketing strategy to drive foot traffic to physical stores by using the brand’s existing customer data bases for its 30+ […]
How AI Is Transforming Phone Calls Into Data
“This call may be recorded for training and quality purposes” We’ve all heard a version of this ubiquitous message a thousand times. Chances are we don’t even notice it any more due to a form of audio “ad blindness”. Still, if we stop and think about it, interesting questions arise. What are these recordings actually […]
Fat Brands Blasts Off for Success
This writer was honored to be invited to an all-franchisee gathering of Fat Brands corporate team members, franchisees, and partners. Live events have made a comeback, as illustrated by the attendance of close to 2K people who enjoyed a close-up view of the Las Vegas Sphere, which was in keeping with the space theme of […]
How B2C Marketers are Spending in 2024
A new study among senior-level B2C marketers was just completed by Stirista, a company that offers data-driven performance marketing. Among the highlights of this 200-executive survey are: Marketers are optimistic. An overwhelming 91% of respondents have a positive outlook on meeting or exceeding marketing goals over the next year. Although 81% of marketers have seen […]
Investing in AI Tools Leads to Better Outcomes for Marketers
The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]
Vericast Introduces nCountR Platform and Market Experience Center for Retail Advertising Innovation
Despite the rise of e-commerce, in-store experiences remain crucial for retailers. Recent studies indicate that a significant portion of consumers still prefer to make their purchases in physical stores, underscoring the importance of effective in-store advertising strategies. Against this backdrop, Vericast has unveiled the name of its advanced retail media platform: nCountR. Alongside this announcement […]
Yelp Report Measures Consumer Interest in Regional Brands
Cava, Scooter’s Coffee, LongHorn Steakhouse, The Habit Burger Grill, and Wawa are all regional retail brands that have higher consumer interest in some parts of the country than in others. And they’re gaining traction in those markets. According to the first-ever Yelp Fastest Growing Brands report, these “challenger” brands, while not industry leaders, are disrupting […]
AI and the Drive-Thru
The drive-thru was an innovation when it first appeared in 1921 at a place called The Pig Stand. Fast-forward to 1947, when the two-way speaker box debuted at In-N Out Burger. Car culture has always been popular in the U.S., and the pandemic accelerated the desire for consumers to stay in their cars while picking […]
Peak-a-Boo: Retail Apps See You
Do branded apps usage peak, after holidays, tentpole events, or other special occasions, for you? Airship, which helps brands optimize their mobile app experiences for customers, released research this month that shows the struggle is real for retailers trying to capture and sustain long-term value from app downloads during “peak” times of the year. Airship […]
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