News and Analysis
Why Savvy SMBs Are Focusing on the Post-Sale Experience
Two-thirds of American adults say they plan to shop at more small businesses in the coming months, providing independent retailers with the perfect opportunity to turn those new customers into brand advocates.
Putting the strategy into action means capitalizing on what ActiveCampaign CEO Jason VandeBoom sees as the biggest untapped opportunity for local retailers right now — the post-sale engagement.
Square and Adobe Spark Team Up to Give SMBs a Holiday Marketing Boost
In addition to selecting three small businesses to receive a holiday marketing overhaul — pairing each up with local designers to modernize their brand marketing materials — Adobe Spark and Square are helping businesses digitize their shops to process transactions in a touch-free environment, utilizing mobile technology and QR codes. The firms have also announced a plan to give five small businesses a $10,000 media buy credit and a subscription to Adobe Spark Premium.
This E-commerce Startup Is Helping DTC Brands Navigate the Pandemic
While other firms in the retail infrastructure and logistics space are struggling, Whitebox is closing on a Series B funding round of $18 million. CEO Marcus Startzel says timing has played a key role in his company’s success. Whitebox was focused on solving e-commerce challenges for brands before the pandemic began, but the opportunities to work with major brands to improve and automate the e-commerce process have only grown over the past few months.
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TownNews’s ‘iQ Engage’ Sorts Through Signals to Help Publishers Keep Users Reading
TownNews.com has come up with a way for local publishers to cut their bounce rates — and the happy result is longer sessions and more click-throughs to advertising messages. That means more monetization for publishers and, ultimately, more users-turned-into-consumers buying products and services.
Frustration With Digital Marketing Vendors Boils Over for One SMB
If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”
7 Ways That Brands Can Make Chatbot Conversations More Authentic
Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.
Street Fight Daily: Uber Opens Up On Finances, Walmart In Talks to Buy Bonobos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber, Lifting Financial Veil, Says Sales Growth is Outpacing Losses… Walmart is in Advanced Talks to Acquire Online Men’s Retailer Bonobos… From ‘Zombie Malls’ to Bonobos: America’s Retail Transformation…
Street Fight Daily: Google Uses Image Search for Retail, Instagram’s Snap Clone Surpasses Snap in Users
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Trying to Turn Image Search into a Shopping Tool… Instagram’s Snapchat Clone is Now More Popular than Snapchat… The Weather Company Opens Its Data Trove to Marketers on Outside Platforms…
Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local
Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.
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