News and Analysis

News & Analysis

Amazon Advertising Juices Earnings, Fueled by Growth in PPC

by Stephanie Miles Share this  
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A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.

News & Analysis

Newsletter Marketing Exploded During the Pandemic. What Comes Now?

by Stephanie Miles Share this  
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Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.

News & Analysis

Brands Shift OOH Ad Strategy on Super Bowl Sunday

by Stephanie Miles Share this  
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Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.

Commentary

Commentary

Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts

by Tom Grubisich Share this  
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In this Q&A, Facebook’s Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.

Commentary Future Finders (column) Road Map (column)

Not All Voice Assistants are Created Equal

by Mike Boland Share this  
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Several tech giants are chasing voice search and assistant apps. They’re motivated by different factors—each seeing voice as a way to support, grow, and protect their unique core businesses.

Commentary Street Bytes (column)

Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience

by David Mihm and Mike Blumenthal Share this  
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Google has been reducing the amount of traffic to local websites for a long time. And while it took a while to understand what was happening, it isn’t infuriating. Businesses can still get in front of customers and garner leads—it’s just not via their website.

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News & Analysis

Street Fight Daily: Winners and Losers in Amazon/Whole Foods, Walmart Counters With Bonobos

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Buying Whole Foods for Almost $14 Billion… Walmart to Buy Men’s Wear Company Bonobos for $310 Million… Local Store Pages on Facebook Deliver for Brands…

News & Analysis

Street Culture: Metrics for a Global Community

by April Nowicki Share this  
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While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.

News & Analysis

Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Shipt, Algolia, Clutter, and Dispatch.

News & Analysis

Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement… Snap Stock Falls Back to Its $17 IPO Price… Podcast: Can B2B Marketers Shift to a Mobile-First Mentality?…

News & Analysis

xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

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In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.

News & Analysis

#SFSNYC: Inside Amazon’s Voice-Search Strategy

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Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.

News & Analysis

#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

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At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.

News & Analysis

#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

by Joseph Zappa Share this  
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Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

News & Analysis

#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

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At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.

News & Analysis

Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

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