News and Analysis
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
MULO Brands With Soul: KINDR
This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]
The MULO Dozen: March in Review
As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]
Commentary
Jordan Blakesley Answers the Question: Do You Really Need PR?
Jordan Blakesley is the founder of B Public Relations (BPR), a company that manages 24 PR professionals in five cities. In addition to SMB boutiques and independent hotels, destinations, and restaurants, the company works with many multi-location brands, including Snooze, an AM Eatery, Next Level Burger, and King’s Seafood Company. We have observed at Street […]
To Scale or Not to Scale? 10 Factors for Brands to Consider
Multi-location (MULO) brands are complex and sometimes filled with risks. In the retail sector alone, more than 3,000 stores have closed so far this year. However, establishing a brand in one region and scaling it to multiple geographies (sometimes even global) can be very profitable in the long run. But with that complexity comes a wide […]
Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]
Latest Posts
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
57% of Consumers Want Brands to “Get Personal” on Streaming Media
Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media. The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]
The MULO Dozen: June Brands in Review
In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands. Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street […]
Apple’s ATT Privacy Crackdown, Strategies for Success in a Privacy-first Landscape
Three years have passed since Apple introduced its App Tracking Transparency (Apple’s ATT) privacy framework. Advertisers have faced numerous challenges since then, including a major shift in consumer behaviors due to a global pandemic, lingering macroeconomic challenges, and the potential implications of Google’s ever-changing cookie deprecation deadline. These issues have forced advertisers to adapt their […]
BUST: Why Do So Many Sports Stores Declare Bankruptcy?
Among the MULO (multi-location) sporting goods stores that filed for Chapter 11 during the past decade are: Mountain Sports (50 sporting goods and apparel stores in seven states under Eastern Mountain Sports and Bob’s Stores brands) Olympic Sports (70 stores) Modell’s (153 stores) Sport Chalet (47 stores in California, Arizona, Nevada and Utah) Sports Authority […]
Amperity and the Power of First-Party Data
Amperity is a customer data platform that excels at helping brands unify and organize their first-party data using an average 30 different sources. Making sense of this data helps brand marketers understand when the same customer target shows up across disparate digital systems and lets them know the person is not three or four different […]
LOMA Platform Boosts Hyperlocal Marketing for Franchises
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”) In recent weeks, LOMA launched the first enterprise software platform for multi-location franchise […]
UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World
UNFI (United Natural Foods, Inc.) supplies 30K stores across North America, ranging from small three-store regional brands to huge brands like Whole Foods. The largest wholesale distributor to the U.S. and Canada specializes in groceries, frozen foods, produce, health and beauty products, deli items, and bakery items. But their scope isn’t limited to getting these […]
Placer.ai Releases 100 Retail and Dining Index
Placer.ai, a market intelligence platform, has released its Placer 100 Retail and Dining Index, which it plans to release monthly in order to provide an ongoing understanding of retail’s status, challenges, and potential for brands including Buffalo Wild Wings, Chili’s, Crunch Fitness, Warby Parker and other large retail chains. Location analytics including visit trends, trade […]
The Pause that Refreshes – How Ads During Paused Content Can Refresh in 2024
Imagine this: You’re going through the motions and you take a quick break. You reach for your Coca-Cola and take a sip – it’s exactly what you needed. It was a small pause from your routine that captured and revived you, a pause that refreshes. This was the catchy tagline that encapsulated Coca-Cola as a […]
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