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News and Analysis

How Restaurants Are Using Interactive AR in 2021

February 16, 2021February 15, 2021 by Stephanie Miles

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Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.

News & Analysis

This Startup Enables Human Connections at Virtual Events — Here’s How

February 12, 2021February 11, 2021 by Stephanie Miles

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Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.

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5 Cashierless Retail Platforms

February 11, 2021February 10, 2021 by Stephanie Miles

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In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.

Commentary

CCPA: California’s version of GDPR?

November 28, 2018 by Rob Sobers

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The U.S. recently joined countries taking action on data privacy with the California Consumer Privacy Act (CCPA), which was signed by Governor Jerry Brown on June 28, 2018. The CCPA will protect the rights of California consumers and encourage stronger privacy online and greater transparency overall.

Future Finders (column) News & Analysis Road Map (column)

What Will AR Mean for Consumer Brands?

November 27, 2018May 7, 2020 by Mike Boland

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What’s driving AR today? And what does it mean for big consumer brands? Our lead analyst Mike Boland tackles these questions in this week’s Road Map column, which delves into the tech giants’ investments in AR and what they mean for the future of XR-driven brand advertising.

Commentary Street Bytes (column)

Google’s Backdoor Shift to a Social Network

November 26, 2018June 10, 2019 by David Mihm and Mike Blumenthal

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Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.

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Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data

July 19, 2017July 19, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…

Commentary

Podcasting Won’t Replace Local Radio Soon

July 18, 2017July 14, 2017 by David Card

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As a local advertising medium, podcasting shows promise, but it has a very long way to go. The medium is fresh and growing, and ad inventory is far less cluttered than radio, although a little pricey at $18 to $25 CPM.

News & Analysis

Snap Debuts Self-Serve Platform for Brand Ad Campaigns

July 18, 2017July 18, 2017 by Joao-Pierre Ruth

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Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.

News & Analysis

Street Fight Daily: Amazon Enters Meal-Kit Biz, How Facebook Shares Campaign Data

July 18, 2017July 18, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Selling Meal Kits… Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’… Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs…

News & Analysis Street Bytes (column)

Google’s Product Bid for DIY Wallet Share

July 17, 2017June 11, 2019 by David Mihm and Mike Blumenthal

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“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”

Commentary

Three Lessons from the Dex Media/YP Merger

July 17, 2017July 28, 2017 by Manpreet Singh

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For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

News & Analysis

Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social

July 17, 2017July 17, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…

News & Analysis

Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

July 14, 2017July 14, 2017 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

News & Analysis

Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well

July 14, 2017July 14, 2017 by Joao-Pierre Ruth

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In the afterglow of the annual shopping event, Amazon announced that Prime Day “grew by more than 60 percent compared to the same 30 hours last year.” But rival retailers also seized the opportunity to market competing offers and discounts during the event to consumers.

News & Analysis

Raise Report: New Funding for Upserve, Brandless, OnboardIQ

July 14, 2017July 14, 2017 by Joseph Zappa

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Josh.ai, Datatron, Sendence, and ZeroFox.

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