News and Analysis
Constellation Agency Helps Drive the Auto Industry into a New Era
The auto industry needs a tune-up. Customer service is getting faster across verticals amid the Covid-19 e-commerce boom. But all auto customers know that the sales experience in that industry has hardly changed — and it’s a hassle. Show up to the local dealership, find out if the car you want is even there, and of course, haggle with the dealer.
Diana Lee’s Constellation Agency is offering a solution.
Commentary
Building the Location Layer: A Conversation with Foursquare
Last week, location technology company Foursquare announced its new Pinpoint audience segments product. Building from its large corpus of data on places, spatial movements and behavioral patterns, Pinpoint represents the latest in Foursquare’s evolution as the “location layer,” for the internet. We got the chance to sit down with Foursquare CEO Jeff Glueck in San Francisco to find out more. Here is the full interview.
Latest Posts
Street Fight Daily: Postmates Sheds Employees, What Oath CEO Learned from Leading Patch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Laid Off All Its Cities Managers This Week… What Oath CEO Tim Armstrong Learned from Patch’s Struggles… Amazon Pumps Resources into Alexa to Maintain Dominance as Competition Heats Up…
Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers
“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and personal.”
Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…
Captivate Adds Content Partners in Push for a 360-Degree Ad Solution
The company has 12 new content providers joining its digital place-based media network target consumers on screens in thousands of building elevators and lobbies across the U.S. The partners include Vox Media, Bloomberg, Billboard, Quartz, and The Hollywood Reporter, as well as Stadium sports video content.
Hearst’s Barrett on Talks With Facebook: Progress, but More Needs to Happen
The president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers, and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the tech giant.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation