News and Analysis

News & Analysis

Innovation Brief: AT&T, Cloudflare & Twitter

by Mike Boland Share this  
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M7 Innovations’ Matt Maher discusses AT&T’s new powerhouse, Cloudflare’s latest authentication solution, and Twitter subscriptions. 

News & Analysis

DevHub Acquires Brickwork Software to Expand Online-to-Offline Marketing Power

by Stephanie Miles Share this  
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Brickwork will be operated by DevHub going forward, and the company’s software will become a product in DevHub’s lineup of solutions. DevHub CTO Daniel Rust believes that Brickwork’s software will make DevHub’s current offerings to local marketing brands even stronger by enabling new online-to-store conversion actions, such as appointment booking and event RSVP.

News & Analysis

Importance of “Performance Content” Grows alongside E-Commerce

by Joseph Zappa Share this  
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When digital marketers think of content, they may think of Google Posts, basic SEO material, or thought leadership posts. But as e-commerce thrives, the most fundamental content to upgrade may be what digital marketing firm Jellyfish is calling “performance content.”

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How Mom-and-Pop Shops Can Attract Customers Year Long, Not Just on Small Business Saturday

by Dan Silver Share this  
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Dan Silver: Why should small businesses be limited to one great day of sales a year? Now more than ever, owners have an arsenal of tools at their disposal to help them drive more visits and generate revenue. Here are a few sustainable solutions for local businesses.

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LBMA Vidcast: TikTok & GrubHub, Domino’s Builds Loyalty, Uber Takes to the Skys

by Asif Khan Share this  
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On this week’s Location-Based Marketing Association podcast: TikTok + GrubHub, Bluetooth goes 5.1 accurate, NumberAI, Vistar Media + PlaceIQ & Others, Domino’s builds loyalty with Super Bowl, Uber to launch flying taxis.

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Superbowl Ad Roundup: The Local Edition

by Mike Boland Share this  
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Several Superbowl ads touched on key themes in local such as multi-location brand advertisers (Burger King) and locally relevant technology like voice search (Amazon Alexa). And of course, there were lots of car commercials—an inherently local product category given the offline shopping component. 

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iPhoneX, AR & Local: How Do All the Pieces Fit?

by Mike Boland Share this  
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There are lots of ways that augmented reality (AR) is a natural fit for local commerce. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips?

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How Social Media Disasters Can Tarnish Brands

by Kevin Lee Share this  
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Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences for brands that may not have been clear previously.

News & Analysis

Street Fight Daily: Inside Uber/Lyft Funding War, Small Brands Hit Roadblock on Instagram

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Funding Talks at Uber and Lyft Complicate Ride-Hailing Allegiance… Small Brands Are Finding It Harder to Get Verified on Instagram… Never Mind GDPR, Here Comes Apple’s Intelligent Tracking…

News & Analysis

Street Culture: Blind References Help Weed Out Drama at Zaius

by April Nowicki Share this  
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“In the hiring process, we often use the terms ‘smart, hungry, and humble,’” says Zaius CEO Mark Gally. “This notion of being humble is really a critical component of culture. We don’t take ourselves seriously, but we take our work extremely seriously.”

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Local Marketing Tricks and Treats for Halloween 2017

by Michael Buttigieg Share this  
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Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.

News & Analysis

LBMA Podcast: Facebook, KFC China, Verizon

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.

News & Analysis

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…

News & Analysis

Will Local News Providers Make Virtual Reality an Actual Strategy?

by Tom Grubisich Share this  
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Trying to predict how popular VR will become is difficult because the most accessible virtual experiences so far, like those achieved with Google Cardboard and the New York Times’ “360 videos,” reveal only a glimpse of VR’s potential.

News & Analysis

How Brands Are Targeting Moms with Localized Campaigns

by Stephanie Miles Share this  
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Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. Here are five examples of hyperlocal strategies that brands are using to target moms right now.

News & Analysis

Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…

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