News and Analysis
Contextual Ads Power Sophisticated Content Strategies in Privacy Era
As the advertising industry turns back toward contextual, marketers will find a much more advanced technology than the one they may equate with the term. The privacy-safe ad method isn’t just serving up sneaker ads anymore; it’s powering sophisticated, content-based brand campaigns across multiple channels and target audiences.
Scorpion Expands Its Toolbox with Yelp Partnership
The digital marketing services provider Scorpion announced a new partnership with Yelp this morning, in a move that demonstrates just how important Yelp’s advertising platform has become to the local ecosystem. Scorpion clients will have access to Yelp tools like zip code targeting, campaign goals, negative keywords, and other pilot programs that take a granular and customized approach to ad delivery. They will also be able to optimize their Yelp presence and unlock new profile optimizations that weren’t previously available.
Commentary
How Rising Public Concern Around Facebook Privacy Impacts Everyone’s Bottom Line
How do Facebook’s problems affect the rest of us? Good question. At Clever Real Estate, our effectiveness as a real estate technology company depends on our ability to connect with customers online, so we surveyed 1,139 Americans about their feelings regarding online advertising and the internet at large. Some of our findings might surprise you.
Local Marketing Methods That Will Attract Millennials
Millennials want their money to go further than it has before. They desire to pay less for both their wants and needs, are more socially conscious than ever, and need things to catch their eye quickly. So, how do we, as local marketers, appeal to them? Brands and businesses that can give millennials what they want, when they want it, and at an affordable price will win their business.
Latest Posts
Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…
How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level
Local news publishers typically know many of their community restaurateurs on a first-name basis, and are regular diners at the establishments. But they can’t offer the precise targeting capability of Facebook, whose services are, in most cases, fully automated — greatly lowering their cost.
Why Commercial Banks Are Turning to Proximity Technology
That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market.
How Thanksgiving Day Store Closures Impact Black Friday Sales
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation