News and Analysis
Super Bowl in the Metaverse: 5 Marketing Strategies for Brands
The countdown is on for Super Bowl LVI. Marketers without extra large budgets are finding new opportunities to gain traction at a fraction of the cost by latching on to one of the buzziest marketing strategies of 2022 — the metaverse.
Advertisers Adopt Cross-Channel Strategies for Super Bowl LVI
As major brands put the finishing touches on their Super Bowl LVI strategies, they’re discovering that the biggest plays on game day are happening outside the confines of traditional 30-second spots. Sports fans are increasingly watching live sports on two or more screens at a time, simultaneously engaging with brands and posting on social media while games are going on.
Habu on the Opportunities and Challenges of Data Clean Rooms
Clean rooms are having a moment, but they are not a magic bullet for privacy compliance. Just because a customer or user willfully hands over data does not mean the data can be shared with third parties. I checked in with David Danziger, SVP of partnerships at Habu, to explore the opportunities and challenges of data clean rooms.
Commentary
LBMA Vidcast: Kroger Launches Stratum Data Platform, SoundHound Integrates HERE
On this week’s Location-Based Marketing Association podcast: Sweden’s “The Fitting Room,” Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.
Low-Hanging Technical SEO Fruit for Local Ranking
Local SEO is powerful. If you run an ice cream shop out of Wichita, Kansas, then you’d probably want to show up on Google when a person there searches for ice cream. Search engines have become crucial for existing and potential customers to connect with businesses.
Some business owners unintentionally set up obstacles to appearing on local search by improper site structure. Here are some low-hanging fruits to help your business appear for local searches.
Phone-as-a-Service?
It’s becoming clear that we’re headed toward a new vision for our devices: the Phone as a Service (PaaS). Yes, sounds crazy, but look at the parallels between your phone and how/why other “X”s have become services:
X-as-a-service (XaaS) is delivery of X directly via the internet, eliminating the need to use and manage multiple and independent solutions on locally hosted devices, right? So, PaaS is the delivery of personalized media via the phone, eliminating the need to use and manage multiple and independent, locally hosted apps. We’re already seeing that happen.
Latest Posts
SurePath Capital Breaks Down Last Year’s Money Moves in SMB Software
Last week, my firm SurePath Capital Partners released its annual State of SMB Software Report, which looks at fundraising and exit activity in the SMB software space in North America.
Taking Control of the Control Group: How to Collect Reliable Data
Only when marketers account for the totality of their consumer data and account for it in an integrated way will the data actually offer visibility and control.
Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI
GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.
Wellness Services Platform MINDBODY to Acquire Booker
MINDBODY, a wellness services platform facing both consumers and businesses, announced on Monday that it will acquire Booker, a management platform serving about 10,000 premium salons and spas.
Turmoil in Local TV, But Brands Still Like It and New Tech Gains Momentum
TV remains a popular and effective local marketing tactic for multi-location brands, and there are signs that technologies for more precise targeting, media planning, and buying are finally reaching critical mass.
Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….
PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences
PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.
Will AMP Become a Web Standard for the World of Commerce?
“If Google succeeds at improving AMP with Wordpress and AMP for HTML, it will still be two to three years before SMB adoption has significant impact given how slowly the SMB moves on this front,” Mike Blumenthal tells David Mihm in their biweekly column.
Street Fight Daily: New Details on Uber’s Meltdown, AMP’s Commercial Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Meltdown and the Road to Kalanick’s Exit… For Uber at SXSW, It’s All About Video Storytelling… Urban Airship Announces New Features for Automated Messaging…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature