News and Analysis
November Theme: Hybrid Holidays
Sometimes, a theme is so central to the conversation in martech, retail tech, location intelligence, and the other subject areas Street Fight covers that we double down on it, focusing on it for two months in a row. That is the case this November, when we will be concentrating on the hybrid holidays for a second consecutive month.
Inside the Last-Mile Delivery Crunch
High shipping costs, late deliveries, and lost or stolen packages aren’t uncommon during the busy holiday period, but this year feels different. The so-called shippageddon that retailers are bracing for is creating new worries and new opportunities for creative brands to rise to the top.
Commentary
Low-Hanging Technical SEO Fruit for Local Ranking
Local SEO is powerful. If you run an ice cream shop out of Wichita, Kansas, then you’d probably want to show up on Google when a person there searches for ice cream. Search engines have become crucial for existing and potential customers to connect with businesses.
Some business owners unintentionally set up obstacles to appearing on local search by improper site structure. Here are some low-hanging fruits to help your business appear for local searches.
Phone-as-a-Service?
It’s becoming clear that we’re headed toward a new vision for our devices: the Phone as a Service (PaaS). Yes, sounds crazy, but look at the parallels between your phone and how/why other “X”s have become services:
X-as-a-service (XaaS) is delivery of X directly via the internet, eliminating the need to use and manage multiple and independent solutions on locally hosted devices, right? So, PaaS is the delivery of personalized media via the phone, eliminating the need to use and manage multiple and independent, locally hosted apps. We’re already seeing that happen.
Consulting Firms and Agencies Are the Perfect Complement for Data-as-a-Service
External data is incredibly hard to use and make sense of. After all, it is just data. It is usually delivered via a big CSV dump or API call. Most data companies just hand off the data to their customers and say “good luck.” In fact, a decent amount of purchased data just sits on the shelf and is never used.
This is where the forward-thinking consulting firms and agencies come in. They have a massive opportunity to help organizations make use of external data.
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…
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