News and Analysis
Locally Satisfies Shoppers’ Demand to Find Popular Online Items Near Them
Popular brands with successful online storefronts can integrate Locally’s technology to show shoppers where they can pick up specific product merchandise immediately at retailers in their own neighborhoods. For example, a shopper who clicks on a 30oz Rambler Tumbler on YETI’s website would see a link to purchase the product online, alongside a list of retailers that have the product in-stock nearby.
AUDIENCEX Rolls Out DSP Access for Mid-Market Brands
With Admatx, small and mid-size businesses, and middle-market performance brands and agencies, will have access to enterprise-level DSP technology through a self-serve platform, without the constraints of monthly spend minimums. The platform is a strategic complement to AUDIENCEX’s core managed-service offering, providing an enterprise-level tool to drive performance at lower prices than what most category leaders and Fortune 5000 firms are currently paying.
Commentary
How CPGs Can Thrive on Amazon
Amazon already uses its most valuable weapon — its own internal data — to compete with its own suppliers. It analyzes customer behavior around noted CPG brands, key market sectors, and private-label offerings from brands that sell on its platform to make decisions about where to launch its own private labels.
What can CPGs do to make it a win-win?
Making the Case for Driver-Centric Location Solutions in Cars of the Future
Traditionally, a lot of discussion around location tech as it relates to auto is for marketing and media applications for the dealerships and automakers themselves, where the goal is to sell more cars. That helps the OEM and the dealers, but it leaves an enormous opportunity on the table. We also need to be customer-centric, which means providing an experience that decommoditizes ownership and makes the journey itself a little more interesting. That’s how to keep the miles-traveled metric high, even when fewer cars are being sold.
Applying user data in this fashion requires adherence to a code of data privacy and ethics — starting with a clear and obvious value exchange to the end user (the driver). An owner of a vehicle should clearly understand the benefit in having location data collected. Location data can improve the driver’s experience in three ways.
Latest Posts
Who’s Using Local AR? And How Often?
According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb.
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