News and Analysis
Keeping the Shelves Well Stocked: A Conversation With Joe Spisak
Joe Spisak is the CEO and Founder of Fulfill.com. Supply chain issues are certainly not as sexy and creative as that new ad campaign, AI-powered marketing system, or redesign of a MULO (multi-location) brand footprint. But they are critically important to brands and customers alike. After spending a small fortune on SEO and media campaigns, […]
BOOM: Brands & Concepts On the Rise in 2025
Who would have ever guessed that the bookstore would make a comeback? Barnes & Noble plans to open 60 new stores this year. Once considered a dying retail category, the bookstore is back and on the rise, selling more than just reading materials. Although physical books remain the brand’s main revenue source, stores have tapped […]
Stanley Tucci Hosts Allbirds New Series
It might be common knowledge by now that Allbirds, a footwear brand favored in Silicon Valley (and elsewhere), has launched an unscripted series in collaboration with actor Stanley Tucci, who hosts, and production company OBB Pictures and Salt Productions. It isn’t hard to find and stream the 20-minute episodes: They’re running all month on Rolling […]
Commentary
Navigating the Post-Cookie Landscape: Challenges and Opportunities for Brands
Google’s long-awaited post-cookie world is now here, with the company officially turning off cookies for 1% of Chrome users last month. The loss of third-party cookies means that brands will lose one of the most frequently used ways to identify potential target audiences on the open web. Post-cookie, brands will have to find different ways […]
The Privacy Arms Race May Kill Ad Tech
A dangerous digital advertising arms race is brewing as browser makers try to prevent cross-site tracking. The desire of digital ad companies to keep tracking users, despite browsers’ preventative privacy measures, is leading our industry down a hazardous path for users, browser makers, and ad tech. In an effort to protect user privacy, browsers are […]
GenAI : Where Brand Marketers Need to Upskill for the Future
Generative AI (GenAI) was one of the most talked about technologies in 2023. We saw it support Google searches, streamline A/B testing efforts, and even play center stage in last summer’s SAG-AFTRA strike. With the ability to automate repetitive tasks and streamline processes, GenAI is becoming an invaluable tool in marketing – and its potential […]
Latest Posts
Mobility Data Optimizes Marketing for Retailers Amid New Lunch Trends
The working crowd still eats lunch. They just don’t do so at restaurants and take-out near their offices as much. Instead, they are saving their money to splurge on lunch out and drinks with friends on the weekends. A story on NBC.com went so far as to declare that “the lunch rush is dead,” citing […]
The MULO Dozen: July Brands in Review
Given the M&A activity that’s been going on in the MULO (multi-location) world these days, we’ve added a new section to our monthly dozen — DEALS. The reality of MULO is that unless brands listen to consumer voices, have strong leaders, and do the right deals, they may go BUST. The keys to BOOMING in […]
Solving the Identity Crisis: The Next Frontier for CTV Advertising
Driven by viewer demand for variety and convenience in content, Connected TV (CTV) has become one of the fastest-growing major advertising channels globally. A recent report in eMarketer stated that in the US alone, CTV advertising spend is projected to grow by 22.4% and reach $30.10 billion in 2024. Presenting a plethora of opportunities to […]
MULO Brands With Soul July Pick: Walmart
“It’s not just wages. Retailers are treating employees in a more insidious way.” That was the headline of a recent opinion piece in the New York Times. The sad reality is that it may be true for many MULO (multi-location) retailers. But we at Street Fight want to focus on those MULO retailers with heart, […]
Ad-Tech Experts Weigh In on Using GenAI
“Experiments are easy, but scale is hard.” That’s according to Jennifer Fleck, Senior Principal at Slalom Consulting, who talked about the challenge of scaling GenAI initiatives. The key is in balancing innovation, risk and feasibility, she said. “Most of the GenAI we see happening at enterprise organizations right now is an ambitious idea that stays […]
EVs, Gas, and Targeted Marketing: The Future of Car Dealerships, According to Stirista
Car dealerships, like many MULO (multi-location) businesses, are evolving. You can now buy used cars online, some dealerships are opening showrooms in shopping centers (rather than on traditional lots), and consumers are shopping around for the best deals nationwide. About 18K car dealerships exist in the U.S. today, but how consumers shop at them (and […]
Klaviyo Integration: Leveraging Pinterest for Enhanced Social Commerce
Social commerce is growing rapidly, with US retail social-commerce sales projected to hit $80 billion, representing 5% of total US e-commerce by 2025. To stay competitive, brands must offer personalized experiences across various social media platforms. To better support this direction, Klaviyo has expanded its ecosystem of over 350 integrations with the addition of Pinterest. […]
The People Have Spoken: BrightLocal Reveals Review Ratings
When consumers search their small screens to decide where to shop, eat, buy groceries, or exercise, they often consult reviews. In fact, poor scores may send someone off to your competitors’ brands—never to return. We all know that UGC (user-generated content) and consumer reviews play a big role in decision-making today. The annual consumer review […]
Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights
Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in […]
The Billboard Now Big Screens: OOH Trends from Kevin Bartanian
We know that many consumers today use their small screens (i.e., phones and tablets) to organize their lives, find the things and experiences they need, communicate with friends, family, and colleagues, and watch countless hours of strangers and animals doing bizarre and sometimes comical/inspirational things. Marketers from MULO (multi-location) brands use those screens to push […]
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