News and Analysis
Why Disney Gets Phygital Right
First, you’ll hear a lot of the term “phygital” (the convergence of physical and digital) throughout 2025. It’s the theme of our Street Fight LIVE Summit on September 18th. Although the term itself has been around for years, technology and devices have finally caught up to the word. Consumers expect brands to know them as […]
Snack Brand LesserEvil Discusses OOH
You’ve got to love OOH if you’re a brand marketer. It’s location-based, has real-time and locational relevance, and there are no pesky brand-safety issues to worry about. The Out of Home Advertising Association of America (OAAA) is gearing up for the 2025 OOH Media Conference May 5-7, and some esteemed brands will be represented not […]
Does DEIB Make a Difference for MULO Brands?
The issue of DEIB (diversity, equity, inclusion, and belonging) has become hot in the U.S. these days. Programs are being slashed at a government level and some of the private sector is following suit. MULO (multi-location) brands now need to think even harder about their hiring policies and public images. Consumers have taken to social […]
Commentary
As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers
In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]
Subscription Fatigue: How Streaming Services Can Keep Customers Happy
Streaming is big business, and looks to only keep expanding in 2024 and beyond – with more players, more dollars to win, more subscribers, and a proliferation of new ad tiers. Eighty-three percent of Americans have at least one streaming service subscription and the average American subscribes to four services. For streaming platforms at first […]
When Gen AI Erodes Trust, Brands Take the Fall
Generative AI’s potential to change the way we work and shop holds amazing promise, but this new technology also poses heightened risks for brands. Maintaining customer trust will be a perpetual challenge as generative AI (GenAI) changes the fraud landscape in two important ways. First, GenAI is already making it easier for professional and amateur […]
Latest Posts
Brand Marketing: Focus on Outcomes and Cut Through the AI Hype
Google’s decision to call off its deprecation of the third-party cookie may seem like a reprieve for many brand marketers. But the truth is, regardless of this move, the digital landscape is increasingly privacy-centric. As users take control of their data-privacy, brand marketers have two options: spend more or spend smarter. AI can deliver the […]
BOOM & BUST: C-Stores Thrive While D-Stores Die
The C in this case stands for convenience store (C-Store), and the D stands for department store (D-Store) — both critical outlets in the MULO (multi-location) retail ecosystem. Brick-and-mortar locations in many categories are still alive and well despite consumers’ penchant for online shopping. Yet, some types of MULO brands are performing much better than […]
Seedtag Acquires JustEggs for ANZ Market Entry
When Seedtag acquired supply-side platform Beachfront in June, it did so to deepen its offering in TV and advertising video. One month later, Seedtag, a global leader in contextual advertising, acquired JustEggs to broaden its global footprint with entry into Australia and New Zealand. JustEggs is an Australian-owned creative intelligence business. Dal Gill, Vice President […]
Streets Ahead: Google Monopoly Ruling, AIO Declines
In this week’s Streets Ahead update, SOCi looks at what’s next after the Google monopoly ruling as well as the continued decline in Google AI Overviews (AIO). Google Monopoly Ruling: What’s Next After the DOJ’s Landmark Decision? The News Last week, we reported on a significant development in the lawsuit filed against Google by the […]
Christena Garduno of Media Culture: The Marketing Agency’s Future
Marketing agencies used to be able to woo clients with unique and emotional ad campaigns. Then, as media options became more varied, knowing how and where to spend ad dollars (print, television, radio, and ultimately online) was a critical factor. Today, agencies must deliver a full range of strategies and solutions, and data analytics and […]
Nexxen Partners with Vevo to Expand Programmatic Advertising in CTV
Nexxen, a leader in unified advertising technology with deep expertise in video and Connected TV (CTV), has announced a strategic partnership with Vevo, the world’s largest music video network. This collaboration marks a significant milestone for both companies, as Vevo joins forces with Nexxen’s supply-side platform (SSP) to enhance its programmatic advertising capabilities, particularly across […]
Back-to-School Shopping Patterns 2024
Most holidays seem to have moved up in the calendar as opportunities for retailers and manufacturers to get a jump on back-to-school sales activities. In some warmer states, school starts in August. Parents sending their kids off to college need ample prep time to stock dorm rooms (and the closets and refrigerators within them). Amazon […]
SOCi, Dominating the CoMarketing Cloud Revolution
SOCi, Inc., the CoMarketing Cloud tailored for multi-location enterprises, has reached a significant milestone: $100 million in annual recurring revenue (ARR). This achievement places SOCi among the exclusive ranks of global centaur companies, a status that is seven times rarer than the coveted unicorn status. Unlike unicorns, which are often valued based on speculative projections, […]
What’s Old was New at This Year’s Upfronts
This year’s Upfronts mirrored the changes taking place in the industry as there was a greater focus on streamers, with Netflix, Amazon and YouTube dominating headlines and generating more buzz than their broadcast and cable counterparts. Despite the industry’s desire to embrace new technologies and fully enter the streaming era, progress from years past appears […]
Streets Ahead: Google DOJ Ruling and Google’s Search Dominance
In this week’s Streets Ahead update from SOCi, we learn about the Google DOJ ruling and AI’s effect on Google’s search dominance Google Ruled a Monopoly in DOJ Case In a 2020 lawsuit, the Department of Justice and several state attorneys general accused Google of maintaining a monopoly, leading to a ruling by federal judge […]
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