News and Analysis
Yelp Empowers Multi-location Brands with New Features and Enhanced Tools
Yelp announced today its Summer Ad Product Release, designed to deliver greater value to multi-location service businesses and national brands through a series of new features and updates. This latest rollout includes tools for multi-location service businesses to generate and manage high-intent leads, such as the newly introduced Request a Quote for Brands with a […]
June Retail Sales See Moderate Growth Amid Solid Economy
Retail sales in June demonstrated moderate growth, reflecting the stability of the current economy and near-zero inflation for retail goods, according to the latest CNBC/NRF Retail Monitor, powered by Affinity Solutions. This report, by the National Retail Federation (NRF), provides a detailed overview of retail sales trends and consumer spending behaviors. Economic Overview Despite facing […]
“Coupon Clippers” are Now “Coupon Clickers and Viewers”
The concept of discount coupons for grocery items originated in the 1800’s. After all, who doesn’t want a deal? But we’ve come a long way from paper envelopes filled with individual pieces of paper. Although local “circulars” still fill our mailboxes, automation and precise consumer targeting have taken the concept to a whole new level. […]
Commentary
BOOM: We All Scream for Ice Cream (and retailers reply)
The summer is upon us, and many people are seeking ways to cool down. Although the old-fashioned neighborhood ice cream truck is a rarity, multi-location (MULO) ice cream and frozen dessert retailers show no sign of melting. Although the category has declined slightly from time to time, it still represents $5.5B in revenue in the […]
5 Brands Using QR Codes to Drive Traffic to Online Platforms
The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]
Seedtag Launches Next-Gen AI Solution
Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]
Latest Posts
4 Bites of the CosMc’s Launch
Trade and consumer media was buzzing last week with news of the new brand launched by 68-year-old McDonald’s. This new beverage brand, CosMc’s, (that also serves a limited food menu) declares on its website: “At CosMc’s, you’ll find exactly what you need to take you to your happy place. And you’ll feel rejuvenated by more […]
Achieving MULO Marketing Success With Contextual Advertising
Not only can multi-location marketing be effective for businesses that have multiple brick-and-mortar locations, but it can also be an effective way to reach a larger audience and build brand awareness in the radius of store or shop locations. When using multi-location marketing, it is important to consider the different needs of each location, however, […]
Retail 2024: What’s Hot?
It’s that time of year. The predictions for the next 365 days have started popping up throughout business and consumer media. But what about retail? We’ve seen some major retailers file for bankruptcy this year. Many of them have been covered in the BOOM & BUST series in Street Fight and we’ll continue to analyze these […]
Perion Network Completes Strategic Acquisition of Hivestack, Elevating DOOH
Perion Network Ltd. (NASDAQ and TASE: PERI) recently finalized its acquisition of Hivestack Inc., a prominent player in the programmatic Digital Out of Home (DOOH) space. Tal Jacobson, CEO of Perion, provided Street Fight with insights into the strategic move and its implications for the company’s growth trajectory. DOOH advertising transforms public spaces into experiences, […]
BOOM: PERi-PERi
Although burgers and pizza remain mainstays of the multi-location (MULO) ecosystem and the fast food chicken market is estimated at more than $59B, new cuisines and variations are coming to the fast casual world. Nando’s PERi-PERi chicken is now a popular alternative. The first Nando’s PERi-PERi opened its doors in 1987 in Johannesburg, South Africa, […]
Broadsign Enters Partnership with Zitcha
Broadsign, a SaaS digital marketing platform, works with retailers globally to plan and deliver content across in-store display screens, including for stores like Auchan, Ahold Delhaize, Coles, and Woolworths. Now, it’s taking its capabilities a step further by entering into a partnership with Zitcha By partnering with Zitcha, a retail media platform, Broadsign will help […]
The Gift of Attention: Mobile Gaming Influence on Holiday Advertising
If advertisers looked inside their ad budget stockings this holiday season, they’d find that Santa left a prime opportunity to capture the attention of their target audiences through mobile gaming. US consumers spend more daily time on mobile games (28 minutes) than any major social network. Overall, people spend about 11% of their mobile time […]
Building MULO Grocery Loyalty via Innovative New Approaches
Consider how YOU shop at your local grocery store (if you visit them yourself versus ordering staples online). Many of us view grocery stores as a commodity. Perhaps we frequent one or two local stores based on proximity, selection, or prices. We get coupons (either in the mail or digitally) and may be swayed to […]
Marketing Innovator Hummingbirds Raises $3.3m
Des Moines, Iowa-based Hummingbirds has successfully raised $3.3 million in a recent venture round, just a year after its initial $1 million funding. CEO Emily Steele, along with COO Charise Flynn, founded Hummingbirds in 2022 with a unique approach to hyperlocal influencer marketing. Unlike traditional influencer marketing platforms, Hummingbirds connects brands with local individuals in […]
Advertisers Can Learn from Political Marketers
Political advertising can be viewed as the north star for B2B and B2C marketers. In politics, voter outreach and paid advertising campaigns are building towards the ultimate one-day sale event – Election Day. From crafting campaigns around tentpole events and timely big moments, to planning ahead from a budgeting perspective, political marketers know how to […]
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